Venturing into the realm of link building often brings up the attractive prospect of buying backlinks. However, it is natural to question the wisdom of this decision and whether to accept this approach or proceed with caution.
The Power of Backlinks: Why Are They Essential?
Let’s start things off with the basics! Backlinks are one of them three most influential ranking factors.
However, backlink building is widely recognized as the most difficult challenge in SEO. But don’t worry. You are not alone in this struggle: 41% of experts believe that building backlinks is the most difficult part of their efforts.
Consequently, a surprise 52.8% of respondents spend between $1,000 and $5,000 each month to up their link game. And there’s a reason behind it: having a solid backlink profile can seriously boost a website’s authority.
According to research conducted by Ahrefsthere is a strong correlation between the number of domains referring to a web page and its position in the search engine ranking.
But wait, it’s not just about how many links you have. In fact, ten super strong and influential links can outshine a thousand links you’ve stuck through paid guest posts or link farms.
Because? Here’s what Google search attorney John Mueller has to say:
So choose wisely and make those backlinks count!
What about buying links?
Link building is an ongoing adventure in the digital realm, with two main types of links: organic and paid.
Organic links
Organic links are the gold nuggets you stumble upon naturally. They have significant value to search engines.
There are some unsophisticated ways to acquire them. For example, you can get organic PR links for free following the algorithm of giving expert answers to journalistic inquiries. Mostly you will get links on home page. Acquiring links to internal pages is a much more difficult task.
If you are considering investing in backlinks, it is safer to work with an agency that has strong connections in various niches and specializes in acquiring organic links that favor search engines.
We visit the top rated link building agencies front page on Clutch. Here we can see the agency Editorial. Link with stellar reviews. Their team is known to secure links from reputed sites like g2.com, Hubspot.com, cloudways.com, clickup.com, monday.com, wordstream.com and similarweb.com by virtue of content marketing and connections. These sites do not offer paid link placements, which makes purchased links very valuable and difficult to obtain.
Remember:
The greater the challenge of acquiring a link from a specific site, the more valuable it becomes.
However, when choosing an agency, it is essential to do so carefully, focusing on specialists who:
Strictly adhere to white hat methods; Show you the websites from which you may receive links and offer you the opportunity to approve them; Don’t promise immediate results in a couple of days; Don’t offer excessively low prices.
Payment links
Paid links provide an opportunity to purchase links through investments. There are many sites that offer links for sale. Website owners have discovered the profitability of selling links, making it harder to get them without payment.
However, it is crucial to consider several “BUTs”. First, Google explicitly labels purchased links that pass PageRank as a linking scheme, directly violating its Guidelines for webmasters.
If Google detects paid links on your website, you can expect one of these two results:
Links are ignored and provide no boost to your search ranking. Your site may be penalized and disappear from Google search results.
Wrap yourself around the complex concept of PageRank and you’ll quickly realize that most purchased links have the potential to pass this ranking signal. As a result, your paid backlinks may have zero impact on your search rankings, making your investment totally worthless.
Also, if a website sells links, it is likely to go under Google’s radar and those links may become ineffective.
Second, these blogs are often not picky about who they work with. A good example is a blog with impressive metrics and a DR of 73, selling link placements to anyone without much scrutiny:
To check if a website is selling links, there is an excellent tool called Linkdetective.pro. Here’s how it works:
However, it is essential to consider the potential risks associated with this strategy.
Exploring the link building market
Let’s take a walk through the bustling realm of link building services on Fiverr. A quick look reveals a wealth of attractive offers with high-quality links at affordable prices. However, let’s pause for a moment before diving headfirst into these seemingly golden opportunities. As the saying goes, “You get what you pay for.”
When you come across an outsourced link building provider that promises you dozens of links for just $100, it’s important to be careful. Usually, these providers refer to links obtained from platforms where anyone can put a link.
And if you’re wondering, “If they’re building low-quality backlinks, how come they have so many positive reviews?” it’s worth searching Facebook for “fiverr reviews”.
Facebook hosts numerous groups that facilitate the creation of fake reviews on this platform.
The very fact of the need to artificially boost positive reviews indicates that they are lacking in reality. So buying backlinks for a few pennies on these websites is a bad idea. But there are other options too!
Ahrefs experienced, contacting numerous website representatives to determine the average cost of acquiring different types of links.
Here are the totals they calculated:
Niche Editions: $361.44; Paid Guest Posts: $77.80.
If we talk about cooperating with agencies that can get you links from sites that do not sell them, the prices of their services will be different.
Let’s go back to the Editorial.Link agency mentioned above. With its industry connections, Editorial Link’s highly experienced team implements effective strategies and acquire top quality editorial links. In addition, they require no pre-payment, provide domains for approval, and offer clients indexable links free of “sponsored” or “nofollow” tags. And most importantly, they get links from real business sites that don’t offer them for sale (those backlinks are the most powerful). The cost of a link built by such a major agency starts at $350.
So you should probably go by these numbers.
How to buy backlinks?
Navigating the world of paid and unpaid links can be challenging as there is no clear cut answer. It all comes down to the methods and strategies you use when buying backlinks and of course the quality and relevance of those links.
Let’s explore a few different approaches, from the not-so-great to the most promising:
Watch out for standalone markets. While platforms like Fiverr or PeoplePerHour can offer attractive options for buying links at affordable prices, some services on these platforms can offer low-quality or even harmful backlinks. Watch out for PBNs. These networks are considered a black hat strategy by search engines. Buying PBN links can put your website at risk of penalties and a drop in rankings. Consider niche editions. Niche edits involve contacting website owners who offer link placements and requesting relevant links to your website. This approach allows you to target pages with fewer links. However, it is crucial to check the quality and authenticity of the sites before proceeding. Browse paid guest posts. Paid guest posting involves paying for the opportunity to publish an article on a website. This approach allows you to control the selection of the website, content and anchor text. It’s important to choose reputable platforms and make sure the content aligns with your brand.
Remember that quality should always be a priority over quantity when it comes to backlinks.
conclusion
Buying links from unknown sources at extremely low prices can carry significant risks. On the other hand, working with reputable agencies can help mitigate these risks.
A reliable agency will have established connections and the experience to secure backlinks from reputable websites that don’t normally sell them. This approach may be a more reliable strategy.
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