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Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers with a linked Google Ads account may have already received a message informing them of the new import conversions recommendation. If your GA4 account is eligible for import, it’s likely that a card will appear at the top of the advertising snapshot page, as a card on the home page, or as a card on the…

As pickleball grows in popularity, it could come at a cost, according to a new report from UBS. The track game, which has been dubbed a fastest growing sport in the country, it was projected to cost Americans $377 million in health care costs by 2023 due to pickleball-related injuries. Additionally, the report found that pickleball injuries could account for 5% to 10% percent of total unexpected medical costs this year. Analysts predicted 22.3 million…

Allegedly, Google has been misselling video ads to marketers for the past three years. According to a study by Adalytics, advertisers working for small businesses, Fortune 500 companies and even the US federal government have been affected, with Google violating its own standards about 80% of the time. As a result, dozens of marketers expressed regret for purchasing Google’s True View ad product. Why we care Advertisers have been paying premium prices for a service…

Forbes Advisor’s team of experts has rated and reviewed the best blogging platforms to help you choose the right one for your needs. To make our recommendations, we analyzed 17 data points including ease of use, costs, customer support, reviews, features and functionality. We then assign each platform a score out of five in each category, with five being the highest. In addition, we have also considered the needs of different types of users such…

An Internal Revenue Service advisory committee has said the agency should assess the cost of expanding awareness of existing free tax filing programs before developing a new filing tool for taxpayers. In a report published Tuesday, the Electronic Tax Administration Advisory Committee (ETAAC) asked the tax authority to assess how much it would cost to improve public understanding of commonly used services run by the Free File Alliance, the Tax Assistance program volunteer income tax…

Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it’s not your only option. Despite its many advantages, there are also many disadvantages to consider. Fortunately, there is no shortage of analysis tools that can compete with it, both in features and price. Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you might want to consider. 1. Visible visible is an open source analytics platform…

As a content creator, whether you have a website or a blog, understanding the importance of keywords is crucial. Keywords help optimize your content for search engines and improve its visibility. The AdSense Keyword Tool is a powerful tool that can help you find the most relevant and high performing keywords for your content. In this comprehensive article, we’ll explore the features, benefits, and strategies for effectively using the AdSense Keyword Tool to maximize the…

TikTok is testing a new feature that connects advertisers and creators in a mutually beneficial way. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant creators in the United States, who will have full creative freedom to make a video entry for consideration. If your submission is approved by the seller, that creator will be paid based on the video’s performance. Why we care Advertisers will have access to…

PRESS RELEASE Posted on June 28, 2023 SEO Houston Pros, a digital marketing agency based in Houston, TX, is proud to announce that the company has been ranked as the best Search Engine Optimization (SEO) agency in Houston. This is due to Garrett LaidlerHis reputation as one of the top SEO experts in the industry because his unmatched ranking methodologies and innovative strategies have set new benchmarks in the SEO field. Their unmatched approach to…