Forbes Advisor’s team of experts has rated and reviewed the best blogging platforms to help you choose the right one for your needs. To make our recommendations, we analyzed 17 data points including ease of use, costs, customer support, reviews, features and functionality.
We then assign each platform a score out of five in each category, with five being the highest. In addition, we have also considered the needs of different types of users such as bloggers, businesses and marketers. Below are some of the categories we used to rank the providers that made the top list.
Prices
For pricing, we considered whether a blogging platform offered a free version or a free trial. For those charging commissions, we looked at what the starting price was, what the price range was between the different tiers available, and whether each higher tier offered valuable add-ons that benefit users. Price accounted for 20% of our weighted score.
General characteristics
The features were divided into two categories: general features and additional features. For general features, we were looking for factors that each platform should have and whether it was available automatically or as a paid add-on. These general features include multimedia support, drag-and-drop functionality, SEO tools, analytics, and third-party integrations. We weighted overall features at 25% of our total score.
Additional features
We then looked for features that we considered to be more unique offerings in the field. Again, we used the same criteria, i.e. if the feature was automatically included in the platform or if it had to be purchased for an additional price. These unique features include offering free domain names and e-commerce functionality. Additional features accounted for 20% of the total score.
Third party reviews
We turned to popular third-party review websites such as G2, Capterra, and Trustpilot to find out what real users thought of these blogging platforms. To score them, we looked for reviews on each site that scored at least 3.5 out of 5 and rated the companies on how many reviews fell in that range for each blog platform. These customer reviews accounted for 5% of the total score.
Expert analysis
Using all of the market research and categories mentioned above, we also ranked additional criteria from customer reviews such as popularity, value for money, ease of use, and featured features. This final section accounted for 30% of the total score.
Canadian specific editing and research (including pricing) by Anna Rey.
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