TikTok is testing a new feature that connects advertisers and creators in a mutually beneficial way.
Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant creators in the United States, who will have full creative freedom to make a video entry for consideration.
If your submission is approved by the seller, that creator will be paid based on the video’s performance.
Why we care Advertisers will have access to influencers with established followings and a deep understanding of TikTok’s audience. This type of collaboration will not only give brands a better view of their target audience, which could lead to higher engagement, but the fee they pay depends on the performance of the ad, which reduces risk financial
How it works. The TikTok Creative Challenge is a feature of the app that creators must register for. Once registered, they will have access to summaries published by sellers, which should include details, rules and requirements of the reward pool.
Here’s a step-by-step breakdown of what happens next:
If creators are interested in requesting a seller report, they must submit a video entry that meets the requirements specified in the ad. For each brief, advertisers will receive up to 30 advertising messages within 10 days. If advertisers want to request revisions or modifications from creators, they have the option to notify them. If the final entry is given the green light, approved videos will be posted as ads in the For You feed. Videos will not be displayed on the creator’s profile. Creators will be able to track the performance of their submissions in the app feature, including views and monthly revenue.
@tiktoknewsroom
⭐️TikTok Creative Challenge⭐️ A new way for creators to collaborate with brands with complete creative freedom! We’re excited to continue recognizing and rewarding creators for their creativity through this new in-app feature.
♬ Original Sound – TikTok Newsroom
How much will advertisers have to pay creators? Rewards will differ from project to project as multiple variable factors are considered, such as:
Qualified video views. clicks Conversions.
However, creators will not only benefit financially from signing up for this feature. Once signed up for the TikTok Creative Challenge, they’ll also have access to a number of rich resources, including a dedicated creator community group and a mentor program to connect with other creators.
the rules Content creators who wish to participate in the TikTok Creative Challenge must adhere to certain rules and regulations set by the platform:
The creator must be at least 18 years old. The creator must also have a US account. The creator must have a minimum of 50,000 TikTok followers. All videos submitted for the TikTok Creative Challenge must meet the requirements of the platform Community Guidelines. Videos must be of high quality, well edited and original content.
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What did TikTok say? TikTok explained it through a statement published on its digital newsroom that the TikTok Creative Challenge aims to help all parties involved; however, the initiative remains a pilot for now, which is still under review:
“TikTok Creative Challenge is currently in testing as we explore this new solution with select brands.” “We will continue to listen to feedback from our community to further develop the program and continue to make it easier to advertise and generate results on TikTok. We are committed to working with our community to deliver new features that enrich the TikTok experience, and we look forward to continuing this journey with the TikTok Creative Challenge.” “TikTok Creative Challenge provides brands with authentic, high-performing, easy-to-use creative content at scale to help drive their performance advertising campaigns.” “By simply creating a creative challenge on the platform, advertisers receive up to 30 creatives in 10 days created specifically for the TikTok audience by creators who truly understand the community.”
deep dive To learn more about how creators can monetize or collect rewards on TikTok, including Series, Creativity Program Beta, Pulse, and LIVE Subscription, visit the platform. Creator portal.
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