Google Analytics 4 (GA4) is a sophisticated web analytics tool. But it’s not your only option.
Despite its many advantages, there are also many disadvantages to consider.
Fortunately, there is no shortage of analysis tools that can compete with it, both in features and price.
Here, we’ve compiled a list of 15 free and low-cost alternatives to Google Analytics 4 that you might want to consider.
1. Visible
visible is an open source analytics platform that offers features similar to Google Analytics. It offers real-time analytics, customizable dashboards and detailed reports.
Matomo also gives users complete control over their data and offers a number of privacy features.
One of the most popular Google Analytics alternatives, Matomo is free if hosted on your servers.
2. First PRO
Piwik PRO is a commercial spin-off of Matomo. The main differences are enterprise-level support and the integration of a customer data platform.
Like Matomo, it has a built-in privacy consent manager.
Piwik has free and paid plans.
3. Clicky
Clicky is a real-time non-flash analytics platform that is easy to use and records and tracks user actions in detail.
It offers features such as heat maps, backlink analysis and mobile compatibility.
Clicky has one free option and four paid options.
4. Mt
Mt it is best suited for online products.
It allows you to measure all interactions on your website, including swipes, clicks, tabs, form submissions and page views.
Heap also offers retroactive analytics, allowing you to examine the impact of changes to your website or app.
Heap offers free and paid plans.
5. Clarity from Microsoft
Clarity from Microsoft it focuses on the users who interact with your website.
It summarizes information in a convenient dashboard and provides data such as angry clicks and excessive scrolling, which could indicate user frustration. Clarity also offers session recording features, which can help you understand user behavior.
Clarity is free.
6. Woopra
Woopra provides website analytics based on four types of data: people, journeys, trends and retention.
Analyze user actions based on their journey through different touchpoints, such as customer reactions after introductory emails.
Woopra tracks usage on your website and apps with real-time data and analytics. It also offers customized live reports that can help you use data to improve your customer retention and engagement.
Woopra offers free and paid plans.
7. Account
Countly is an open source analytics tool that prides itself on being a GDPR compliant alternative to Google Analytics.
It offers real-time analytics across websites and apps, as well as a unique user identification feature that makes it easier to identify the same user across multiple browsers and devices.
It has free and paid options.
8. Smartlook
Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks.
It helps users understand how customers interact with their website or app by providing features like session recordings, heatmaps, auto-tracking events, and conversion funnels.
Smartlook has free and paid options.
9. GoSquared
GoSquared is a web analytics platform designed for ease of use.
Its features include heat maps, session recordings and funnel analysis. It’s also focused on privacy, with features like IP anonymization and consent management.
Plans start at $9.
10. Kissmetrics
Kissmetrics tracks and analyzes user behavior based on proprietary data it collects from your website or app.
Features include heatmaps, session recordings, and funnel analysis. Kissmetrics helps personalize the user experience by showing different content to different users based on their behavior.
Plans start at $299.
11. Cabin analytics
Cabin analytics it is designed to have a very small carbon footprint.
It is similar to Kissmetrics in that it is based on proprietary data and can personalize the user experience.
Cabin Analytics has free and paid plans.
12. PostHog
PostHog is an all-in-one product analytics platform that includes session recording, A/B testing, and other features to track user behavior on your app or website.
It’s an event-based platform, meaning you only pay for the events you track.
PostHog offers a generous million events per month for free, so most smaller users can use it for free.
13. Plausible
plausible is leading the trend in lightweight, privacy-oriented analytics tools.
It’s easy to use and doesn’t collect any personally identifiable information, making it ideal for complying with the EU’s General Data Protection Regulation (GDPR). This comes at the cost of functionality.
Plausible, and similar tools, only track very basic website metrics, such as page views, session duration, and referral information. It’s a good choice for content and marketing teams who just want to analyze basic, easy-to-use websites.
Plans start at $9.
14. Ember
Ember is another privacy-focused analytics tool like Plausible.
It doesn’t have the deeper features of GA4, but it’s a solid choice if you want a lightweight website analytics tool.
Plans start at $14.
15. Desk
counter is an open source analytics tool that uses a “pay what you want” model.
As with Plausible and Fathom, it is focused on privacy and has very basic features and measures.
The big difference between this and the previous two entries is that you can’t drill down into individual page performance. However, it is free.
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