Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads.
Advertisers with a linked Google Ads account may have already received a message informing them of the new import conversions recommendation.
If your GA4 account is eligible for import, it’s likely that a card will appear at the top of the advertising snapshot page, as a card on the home page, or as a card on the landing page. ‘Insights Hub.
Why we care Importing the data will make life easier for marketers as they will be able to access app and web conversion in Google Ads, so they don’t have to go back to GA4. It will also help advertisers better optimize their bids, which can result in better performance.
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How does conversion data help marketers? Conversion tracking is how marketers understand which of their ads are actually driving sales. Therefore, it is essential that they have easy access to this data to make adjustments to campaigns when necessary, such as modifying keywords, budgets, bids and more. Ultimately, this translates into maximizing profits and reducing costs in Google Ads.
deep dive To get the most useful and accurate data and take advantage of the latest Google features, read the search engine Recommendations GA4 guide
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