The Trade Desk Launches New Programmatic AI Platform
The Trade Desk, best known for its demand platform, announced a significant update to its programmatic platform. After a multi-year investment in AI and eliminating DSP Google Open Bidding in 2022, the new Kokai AI platform was announced on June 8. What’s new with Kokai Jeff Green, founder and CEO of The Trade Desk noted that the AI platform would include the following: Advanced measure. When audience data is enabled, added retail measurement data is…
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Google demands the ranking and the seller for rent
Google is suing an online seller for violating its terms of service and to prevent the defendant from further harming Google, as well as business owners and consumers. The defendant was a member of a public Facebook group called Rank and Rent – GMB Strategy & Domination. The lawsuit claims the company has misled users, engaged in activities that violate federal and state laws, and breached its contract with Google as set forth in its…
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Google ordered to sell some advertising technology in EU ruling
Big tech transformations continue as EU orders Google to divest part of its advertising business. Wednesday’s announcement follows accusations from the competition commission against monopolies. The order is similar to the recently proposed ‘AMERICA Act’ invoice in the United States. Explanation of the EU ruling The EU competition commission stated that the problem lies “with Google favoring its own online display advertising technology services to the detriment of competing ad technology service providers, online advertisers…
Read More »Google is forming a policy on AI content and EEAT
Google’s Gary Illyes and others answered many AI-related questions at Google Search Central Live Tokyo 2023, sharing new insights into Google’s approaches and recommendations for AI-generated content. Japanese search marketing expert Kenichi Suzuki (Twitter profile) presented at Search Central Tokyo 2023 and subsequently published a blog post in Japanese summarizing the main ideas of the event. Some of what was shared is now well known and documented, like Google doesn’t care if the content is…
Read More »NTIA receives more than 1,450 comments on AI accountability
The National Telecommunications and Information Administration (NTIA), a division of the United States Department of Commerce, he called for public comment on strategies to foster accountability in trustworthy artificial intelligence (AI) systems. The goal was to solicit feedback from stakeholders to formulate suggestions for an upcoming report on AI assurance and accountability frameworks. These suggestions could have guided future federal and non-governmental regulations. Promoting trustworthy AI that upholds human rights and democratic principles was a…
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AI generative statistics from Google Search Central Live in Tokyo
The Google Search team hosted Google Search Central Live, Japan’s first in-person event since 2019 Conference for webmasters. #SearchCentralLive Tokyo is about to start and we couldn’t be more excited! So! Lots of! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers and SEO professionals attended the June 15-16 event, which served as a platform to discuss SEO and website optimization best practices while providing an opportunity…
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5 Simple Ways to Master Local Search
When it comes to local SEO, it’s more important than ever that you optimize your onsite and offsite SEO strategies for customers and clients searching for your local business. Local competition is fiercer than ever, and if you’re not at the top of your leaderboard, you can bet your competitors are. Here are five local SEO tactics you can use to help your business rank higher in local search terms. Title and description tags are…
Read More »Google files lawsuit over fake review scams
Google has filed a lawsuit to deter scammers from using Google Maps and business profiles to post fake businesses and fake reviews. Google said “Bad actors posted over 350 fraudulent business profiles and attempted to bolster them with over 14,000 fake reviews. The suit You can find the court document over here which details the details of the lawsuit that Google filed. The defendants named in the lawsuit are defendants Ethan QiQi Hu; GMBEye; Rafadigital,…
Read More »Google Domains agrees to be acquired by Squarespace
Squarespace announced that it is acquiring all of Google Domains’ assets, including the transfer of approximately 10 million domains, and the transaction is expected to close in the third quarter of 2023. Google and Squarespace have signed an agreement to transfer the assets of Google Domains. Google Domains will enter a transition period as it ends. Squarespace’s CEO and founder issued a statement: “We are exceptionally proud to be chosen to serve customers in the…
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Microsoft on the future of advertising and conversational AI
Microsoft is reviewing different ways to implement conversational AI in Microsoft’s advertising platform. Kya Sainsbury-CarterMicrosoft’s corporate vice president of advertising told Greg Finn at SMX Advanced yesterday. That’s something we learned yesterday from the conference, which explored how conversational AI could radically change search marketing. From higher CTRs to increased ROI to conversational AI appearing in ads for the first time, Bing Chat has been specifically designed to address the universal problems experienced with traditional…
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