The Google Search team hosted Google Search Central Live, Japan’s first in-person event since 2019 Conference for webmasters.
#SearchCentralLive Tokyo is about to start and we couldn’t be more excited! So! Lots of! People! 😍 pic.twitter.com/HSOS7bFZJ3
— Google Search Central (@googlesearchc) June 16, 2023
Website owners, digital marketers, web developers and SEO professionals attended the June 15-16 event, which served as a platform to discuss SEO and website optimization best practices while providing an opportunity to learn from industry experts and the Google Search team.
Attendees had the opportunity to interact with online professionals from various regions, learn about the latest developments in Google Search, and participate in discussions on how to improve your website’s search performance.
While the event was not open to the press for coverage purposes, it featured a diverse lineup of speakers, including Googlers and experts. Speakers shared their knowledge and experience on website performance and Google search optimization.
Below is data from the event shared using the hashtag #SearchCentralLive on Twitter.
Google search and generative AI
HAVE! HAVE! HAVE!#SearchCentralLive pic.twitter.com/y8SAD579KN
— Azusa Nagasaki (@_azuazu) June 16, 2023
As expected, many #SearchCentralLive tweets revolved around AI.
Several tweets from the event included comments from Google analyst Gary Ilyes about generative AI.
An interesting slide shared on Twitter from the event included an important reminder to write for humans, not robots.
content for usershttps://t.co/XOhIDp4ZfU#SearchCentralLive pic.twitter.com/XCpOjGRkRb
— TAHAYU (@tahayu55wd) June 16, 2023
Google SearchLiasion shared the same reminder almost 12 hours later in response to a recent article which apparently encourages e-commerce store owners to create content for bots.
If you create content, a reminder: Create your content for people, not bots, to succeed with Google Search. This has been our advice for a long time. For a refresher, check out our how-to on creating useful, trustworthy and people-centric content:
— Google SearchLiaison (@searchliaison) June 16, 2023
Google FAQs on Generative AI
an assistant shared aa link document from Google answering frequently asked questions about generative AI.
In it, Google explained the following about generative AI and large language models.
Generative AI refers to machine learning models that can use what they have learned from data to create new content such as text, images, music, and code. They learn through patterns in data. Large language models (LLMs) are generative AI models that can predict the next words in text based on patterns they have learned. LLMs are not databases or information retrieval systems. They generate answers based on their learned patterns, so their answers may contain factual errors. The security and risks of LLMs must be managed through measures such as training data filtering, model tuning, and fact-checking responses. LLMs are trained on large amounts of data to learn patterns: the more varied the data, the better the model’s performance. LLMs do not inherently understand the information they generate. Their responses that appear to show emotions or opinions come from patterns they’ve learned from human-created data. LLMs “hallucinate” when they generate incorrect and apparently consistent answers due to insufficient relevant information. Hallucinations can be reduced but not completely prevented. Bias mitigation in generative AI models involves enhancing them with balanced data that represents diverse perspectives and viewpoints.
The updated search quality user report
Google recently updated the form that allows Google search users to do this report spam to ensure that search results meet Google’s basic search requirements.
Attendees shared the new feedback form, which includes options for spam, spammy behavior, cheating, low quality, paid links, or other abusive search tactics. It also has a bulk send feature to send up to five pages in one report.
The search status panel
Another helpful link shared by several attendees was to Google Search Status Dashboard. This dashboard shows the current status of crawling, indexing, ranking, and publishing issues that may affect website owners.
Screenshot from Google, June 2023
Lightning fast chats
In addition to informative talks and presentations, the event offered unique features such as Lightning Talks sessions.
These sessions deviated from traditional conference formats and consisted of short, fast-paced presentations. Each speaker had a time limit of 7 minutes and a limited number of slides to convey their ideas, promoting interdisciplinary conversations and collaborations.
A session of lightning talks covered the use of Chat with AI at work, which suggested that many workers do not understand how to use generative AI chatbots for the right tasks. The speaker recommends that AI chat is best for idea generation, writing, coding, translations, and summarizing.
As an example of a great use case, I used Google Translate (that uses AI) to translate many of the tweets, slides and documents about the event.
You can see more Lightning Talks on YouTube, including this recent one on Search Console for News Sites.
Valuable information for website owners
I have an umbrella!
beautiful! !#SearchCentralLive pic.twitter.com/F5kZ2NKsc0
— Masashi Kikunaga / SEO person (@web_masashi) June 16, 2023
Overall, the Google Search Central Live event provided a valuable platform for website owners, web developers and SEO professionals to improve their knowledge of Google Search and improve their website performance.
With their wide range of speakers, personalized content and networking opportunities, these events can be a productive and engaging experience for attendees.
Featured Image: Daboost/Shutterstock
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