At a press conference this week, Meta unveiled innovative new features for Reels, its short-form video product.
Businesses will soon be able to run ads between Reels on Instagram, an option previously exclusive to Facebook.
Ads are designed to integrate with the Reels experience so they don’t interrupt the user or feel out of place.
In addition, Meta brings its app promotion ads to Reels, which can help businesses get more downloads.
With music playing a big role in video engagement on social media, Meta is testing AI to optimize audio in single-image Reels ads.
Meta plans to make these fixes more available in the coming weeks. Here’s more information on what to expect.
Instagram reel ads
Video content on social media has skyrocketed recently, with Meta revealing that more than half of users’ time on Facebook and Instagram is spent watching video content.
Reels has seen significant growth, reaching over 2 billion daily shares, which has doubled in the past six months.
To take advantage of this, Meta is expanding Reels ads to Instagram.
This allows brands to reach a massive audience through Reels, providing a new avenue to reach potential customers.
Promote apps in reel ads
Meta is enabling app promotion ads, formerly known as app install ads, for Facebook and Instagram Reels.
App promotion ads allow businesses to expand their reach and grow their user base.
Given the many apps available on mobile phones, businesses can struggle to gain visibility. Bringing app promotion ads to Reels can help advertisers cut through the clutter and connect with an audience open to new ideas.
Using AI to optimize music in ads
Meta found that ads with music and a voiceover tend to get a 15% better response from viewers than those without sound.
Recognizing the impact of music on viewer engagement, Meta is testing music optimization for its single-image Reels ads.
By providing free access to high-quality music through the Meta Sound Collection, advertisers can find and incorporate audio into their Reels ads during the creative process.
Enhancing single image Reels ads with music will likely yield good results if implemented well.
To sum up
Meta is improving its Ads Reels in several ways to provide more business opportunities.
In particular, Meta is testing the use of AI to optimize music for single-image Reels ads.
Advertisers will soon be able to run ads between Reels on Instagram, expanding beyond Facebook.
Businesses looking to reach audiences through short videos should consider exploring these AI-based tools when they become available.
Featured image: Sergei Elagin/Shutterstock
source: Goal
[ad_2]
Source link
