Marketers may soon be able to run ads on video streaming services that target LinkedIn users specifically.
A new ad product is about to be tested by the Microsoft-owned social media platform, which will aim to reach its 930 million subscribers when they watch movies and TV shows.
Why we care: Marketers could potentially increase their ROI and subsequently increase revenue as it is an opportunity to reach their target audience more efficiently.
why now LinkedIn gets most of its $5 billion in revenue from ads sold in its news feed. The social media platform, which has already grown 8% year-on-year in sales, is now looking to increase profits even further by tapping into the fast-growing ad streaming sector.
The move comes just two weeks after LinkedIn announced it was testing generative AI features to help advertisers.
What did LinkedIn say? “In-stream video ads can change the way brands and buyers reach and engage their audiences,” explained Penry Price, LinkedIn’s vice president of marketing solutions. Reuters.
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What AI features are available to advertisers on LinkedIn? The social media platform rolled out AI copy suggestions to a limited number of US marketers two weeks ago. However, LinkedIn has hinted that it will roll out the feature in more languages and regions in the coming months.
The professional networking platform has followed in the footsteps of Google Ads, Meta and Amazon by offering generative AI features to advertisers.
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