Latest Posts (139/573)

Goggle Ads is updating the portion of its misrepresentation policy regarding unacceptable commercial agreements. Starting in March, this section will include: “Enticing users to part with money or information by impersonating or falsely implying affiliation with or endorsement of a public figure, brand, or organization.” fulfillment Google will start enforcing this policy in March for advertisers outside of France. For advertisers in France, Google will begin enforcing this policy in April. Penalty for infringement. If…

Yelp’s advertising revenue rose 13% to a record $1.28 billion in the last quarter of 2023. Ad clicks for the year saw year-over-year growth of 5%, while average cost-per-click (CPC) increased by 9%. Services sector. Yelp reported a record $793 million in ad revenue from service businesses in 2023, up 14% from the previous year. The Home Services category stands out in particular with a year-on-year increase of 20% in annual income. Restaurants, retail and…

Google will offer credit refunds to advertisers who have been overcharged due to a technical failure. The bug affected a small number of Display and Video 360 campaigns that ran between July and December of last year. Why we care If your campaigns were affected by the technical error, please be sure to contact Google to begin the credit refund process. Email notifications. Google sent emails to affected advertisers, notifying them of overcharges caused by…

Amazon’s reign as king of e-commerce isn’t ending anytime soon. There was more 15 billion hits worldwide on Amazon.com in 2023. The continuous flood of visitors ready to buy makes Amazon lucrative for sellers who can stand out and generate sales from the platform. This year, Amazon’s core belief behind its algorithm remains simple. They want customers to keep buying. They are just as interested in making sales, if not more, than the salespeople themselves….

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: Why we care OpenAI has built a popular product in ChatGPT, and I’ve seen a lot of anecdotal evidence of some people using it similar to a search engine. If OpenAI actually launches a search product, it will be worth watching to see if it becomes a significant source of traffic…

In a recent update, Google has mandated that all third-party providers include a dedicated opt-out landing page within the New Merchant Experience (NMX) dashboard. This page should clearly describe the steps a merchant can take to disconnect their Google Business Profile (GBP) from any booking, waitlist or food ordering application. Take back control of third-party providers in Google Business Profiles Before this mandate, third-party service providers had significant control over Google business profiles, and merchants…

Google has updated its emergency and non-emergency image removal guide with added details that bring new clarity to the documentation. Removing images from the search index Google offers several ways to remove images from the search index in both an emergency and non-emergency manner. There are several relatively trivial changes, but here are the topics that had varying levels of changes: How to quickly delete images. What to do when there is no access to…

Google has unveiled new search experiences that will soon roll out in the European Economic Area (EEA). The changes are part of Google’s preparations to comply with the European Union’s Digital Markets Act (DMA). One notable change is a carousel-style rich result for queries like “hotels near me”. Google is also adding dedicated “aggregation units” to display links to top search-relevant aggregation sites. In a blog entryGoogle explains that it aims to “present users with…

Google has updated its rel canonical documentation to clarify how Google handles the extraction of rel canonical annotations. The clarification is not intended to indicate a change in the way Google handles rel=canonical annotations, but to make it explicitly clear how Google processes them. Canonical Binding Relationship – RFC 5988 Google’s documentation has always referenced RFC 5988 as the standard Google uses for how it uses the canonical link relationship. The RFC is a standard…

Google is releasing a new series of educational videos on its Search Central YouTube channel. The videos feature Google engineer Gary Illyes, who gives an inside look at how Google Search works. The aim of the series is to explain the intricacies of the search engine in an understandable way. The first episode serves as an introduction to the series. Future episodes will delve into techniques to improve your website’s visibility in search results. Debut…