OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information.
This shouldn’t be too surprising, considering:
Why we care OpenAI has built a popular product in ChatGPT, and I’ve seen a lot of anecdotal evidence of some people using it similar to a search engine. If OpenAI actually launches a search product, it will be worth watching to see if it becomes a significant source of traffic or organic value for brands and businesses.
Could OpenAI challenge Google Search? I’m all for more search alternatives. But could OpenAI develop a search engine to truly rival Google? I am extremely skeptical at this point.
Look no further than Microsoft, a $3 trillion company that has made little progress compared to Google for two decades, even after all the investments and AI search features it’s implemented over the last year See: One year later: Little change in Microsoft Bing’s search market share
Google is search: It’s a habit for people, as Microsoft CEO Satya Nadella recently pointed out in testimony during Google’s still-unsettled antitrust trial.
We’ve seen many search engines launch under the illusion that it’s the latest and greatest “Google killer” (Blekko, Cuil, Neeva, et al.), and ultimately fail. The reality? google search he is always the real killer.
In terms of understanding how far ChatGPT needs to go: Google got about 84.2 billion hits, while ChatGPT got about 1.6 billion in December.
the report OpenAI develops a web search product to challenge Google (subscription required).
Dig deeper. No, ChatGPT is not stealing Google’s search market share
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