Google is releasing a new series of educational videos on its Search Central YouTube channel.
The videos feature Google engineer Gary Illyes, who gives an inside look at how Google Search works. The aim of the series is to explain the intricacies of the search engine in an understandable way.
The first episode serves as an introduction to the series. Future episodes will delve into techniques to improve your website’s visibility in search results.
Debut of the “How Search Works” series.
“How Search Works” is a five-part series that delves into the technical aspects of Google’s search functionality.
“We created this series to help you, your friends, family, business partners, and anyone, really, increase the visibility of your sites,” says Illyes, noting the content’s technical approach.
The mechanics of research
The series aims to unpack the three basic stages of Google Search:
Dragging – The process by which Google discovers URLs and crawls the web.
Indexing – How Google understands the content and context of a page in relation to the Internet, storing it in a searchable format.
serving – The method Google uses to publish and rank search results.
Additionally, future videos will look at the components of search results and how to optimize web pages to improve visibility.
Episode 1 highlights
Illyes stresses two critical points for understanding Google Search:
Google does not accept payments for more frequent crawls or higher rankings. Gary emphasizes, “If anyone tells you otherwise, they’re wrong.” The quality of a website’s content is paramount to achieving a favorable position in search results.
Illyes says Google’s definition of “quality” content will be explained in future episodes.
More of the same?
It’s unclear how Google’s new “How Search Works” video series will differ from its existing videos like “Search for beginners.”
From the intro, there’s potential for a lot of repetitive content between the two series.
However, as advocates of publishing unique content, we expect the new videos to provide additional insights and information beyond what has already been covered in previous Google educational materials.
FAQ
What is the purpose of Google’s How Search Works video series?
Google created the “How Search Works” video series to make the complex workings of Google Search easier to understand for more people. By providing explanations straight from the source to Google, the goal is to help website owners optimize their sites to rank higher in search results.
Does paying for crawling or ranking influence Google Search?
Google makes it clear that it does not take money in exchange for increasing a website’s ranking or crawl rate in search results. In the video, Illyes denies any suggestion that payments can influence search rankings. Google insists that the order of search results is determined by evaluating the quality of the website’s content and relevance to the user’s query. Financial transactions play no role in influencing search rankings.
How can marketers leverage insights from the How Search Works series?
The How Search Works series provides marketers with valuable insight into the technical inner workings of Google Search. By learning about critical SEO concepts such as crawling, indexing, and publishing, marketers can better optimize websites for improved visibility and ranking in Google. The series aims to give marketers a clearer picture of how to ethically optimize sites for Google Search.
Featured Image: Screenshot from YouTube.com/GoogleSearchCentral, February 2024.
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