Google will offer credit refunds to advertisers who have been overcharged due to a technical failure.
The bug affected a small number of Display and Video 360 campaigns that ran between July and December of last year.
Why we care If your campaigns were affected by the technical error, please be sure to contact Google to begin the credit refund process.
Email notifications. Google sent emails to affected advertisers, notifying them of overcharges caused by the technical error, reports Ad age. While the search engine says the issue has been resolved, the tech giant plans to compensate advertisers for the overcharges by issuing credits.
next steps Google advised affected advertisers to contact their sales teams for more information.
What Google says. Google did not immediately respond to Search Engine Land’s request for comment.
Get the daily search newsletter marketers trust.
Business email address Subscribe
Processing…
Check the terms.
Overspend meta error. Meta also apologized to advertisers this week after an ad-serving outage caused campaigns to lose “thousands.” Refunds are expected to take four to six weeks to process.
[ad_2]
Source link
