Latest Posts (140/573)

Meta apologized to advertisers after an ad serving outage caused campaigns to cost “thousands”. The tech giant confirmed that services have now been restored and apologized for any inconvenience caused to advertisers. The refunds, which are expected to take four to eight weeks, are now being awaited by affected parties. Why we care If you were affected by the suspension of ad serving, you should apply for a refund, but it’s important to note that…

The TikTok Creative Assistant is now accessible directly from Adobe Express. Previously limited to the TikTok Creative Center, this AI-powered virtual assistant gives users the ability to get TikTok insights on trending hashtags, brainstorm creative ideas, and even generate video scripts . Why we care The Adobe Express Creative Assistant plug-in minimizes the time and effort required to work across multiple platforms, making content creation more efficient and user-friendly. The Creative Assistant explained. TikTok’s AI…

Google’s head of search, Danny Sullivan, recently offered a guide on how to diagnose ranking drops. Sullivan gave the advice to X (formerly Twitter) to Wesley Copeland, owner of a gaming news website, who sought help after seeing a significant drop in Google search traffic. The Google Search link provides SEO tips According to Copeland’s post, he’s been struggling to understand why his website’s status as a reference source for Steam Deck Guides has changed….

Meta offers small businesses a new way to increase publishing without paying a 30% service charge to Apple. Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in iOS apps to boost content without paying Apple. Why we care. This solution could be very beneficial for small businesses as they can now increase their posts without having to pay any…

Google disputes Sandbox privacy claims in a new IAB Tech Lab report. The study said the Privacy Sandbox could make it harder for the marketing industry to deliver effective ads and could put smaller brands and media companies at a huge disadvantage. Google responded by saying that the report contains “many inaccuracies” and that it “overlooks” the larger goal of the Privacy Sandbox, which is to improve user privacy while enabling effective digital advertising. Why…

Reddit appears 97.5% of the time in product review queries on Google Search and accounts for nearly two-thirds of the slots reserved for Google’s Discussions and Forums SERP feature, according to a new analysis. Why we care Reddit can be a valuable resource for searchers, but it seems to have an obvious spam problem. More than half of the Reddit threads analyzed in this analysis appear to have affiliate links in the comments, as noted…

Google today launched a series of new search experiences for those “preparing for the Digital Marketplaces Act (DMA),” the search company said. This includes new rich results, aggregation units and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as ‘hotels near me’ can notice more visual and entity-focused results. These experiences aim to (1) present users with information rich and relevant to their searches…

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a budget-conscious marketer insists on investing in PPC campaigns despite obvious issues that hinder their effectiveness . We’ve worked with some of these customers before, trying to solve problems while simultaneously managing payment media, similar to building an airplane while we fly it. However, this approach was rarely successful. Typically, customers did not recognize the value of means of payment, which…

WordPress released the results of its annual user and developer survey that showed mixed feelings about the direction the software is going and a growing sense of not being welcome in the global WordPress community. Gutenberg’s publisher Gutenberg is the modernized version of the default site editor that brings the paradigm of a visual editor to the core of WordPress. Third-party visual WordPress editors have revolutionized the process of building websites with WordPress, making it…

John Mueller from Google answered an interesting question about what actually happens after clicking the “validate a fix” link in Search Console if the 404 status still exists. John Mueller explained what’s going on with this “validate a fix” feature. What causes a 404 status code and how should it be dealt with? When a browser requests a web page, the server provides a response and a code relating the status of the request. If…