The TikTok Creative Assistant is now accessible directly from Adobe Express.
Previously limited to the TikTok Creative Center, this AI-powered virtual assistant gives users the ability to get TikTok insights on trending hashtags, brainstorm creative ideas, and even generate video scripts .
Why we care The Adobe Express Creative Assistant plug-in minimizes the time and effort required to work across multiple platforms, making content creation more efficient and user-friendly.
The Creative Assistant explained. TikTok’s AI Assistant was launched to help advertisers and content creators with:
Increased reach: If your brand is aiming to improve its presence on TikTok, Creative Assistant can provide guidance on creative best practices, highlight top-performing trends, and offer tips to set your brand up for success on the platform.
Creative brainstorming: Creative Assistant lets your team brainstorm content ideas based on new and perennial trends. It can also generate or refine scripts for your TikTok videos.
Competition research: Creative Assistant can analyze top-performing TikTok ads and popular hashtags using data from the TikTok Creative Center to provide competitor insights.
Creative Support: In addition to Creative Assistant, Adobe Express offers creative templates, videos and images from Adobe Stock, as well as editing tools, elements and overlays tailored for creating content for the first time on TikTok.
Optimizing workflows: This integration eliminates the need for additional time, effort and resources required to use different platforms for each stage of the creative journey.
Quick ideas. If you’re interested in using Creative Assistant but aren’t sure how this feature can help you, TikTok has suggested some pointers for you to experiment with:
“Show me what’s trending on TikTok.” “Give me tips for creating high-performing ad creative.” “Show me some examples of TikTok ads.” “Write down some initial ideas for my ad.”
Starting. Creative Assistant is now accessible as a plug-in for Adobe Express users worldwide in English on the desktop. To access this feature, sign in to Adobe Express, go to the Add-on tab, search for “TikTok Creative Assistant” and click Add.
What does TikTok say? TikTok said in a statement:
“Over the past few years, TikTok and Adobe have helped brands seize a creative opportunity by creating easy-to-use creative solutions.” “With the new Creative Assistant plug-in, Adobe Express now supports your brand’s entire TikTok creation journey from idea to launch.”
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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