Google today launched a series of new search experiences for those “preparing for the Digital Marketplaces Act (DMA),” the search company said. This includes new rich results, aggregation units and refinement chips, plus new flight search results.
“With these new experiences, users in EEA countries searching for queries such as ‘hotels near me’ can notice more visual and entity-focused results. These experiences aim to (1) present users with information rich and relevant to their searches and (2) improve the visibility of ecosystem participants (aggregators, suppliers and companies) on the search results page,” Google. he wrote.
Carousel rich result for aggregators and suppliers. Google has launched a new results carousel for aggregators and suppliers for travel, local and shopping queries. These rich result cards can contain price, rating, and images for entities on the page.
Here’s what it looks like:
Google said: “If a web page does not have structured data markup on the page, the standard text result is displayed.”
As for availability, Google said it can be displayed for travel, local and shopping queries. For shopping queries, carousel results are being tested in Germany, France, the Czech Republic and the UK first.
Aggregating units and refining chips. Google also has new aggregation units and refinement chips that allow users to easily see the best aggregator results for their respective queries, Google explained. Users can also click “more sites” to view additional relevant aggregation sites for their query. Google has several units for this, including:
Places Places Job Places Flight Places Product Places (testing first in Germany, France, Czech Republic and UK)
Refinement chips. Refinement chips, for example, “Site Sites” can help users focus the search page on aggregator text results, Google wrote. You can see them by looking at the top of the search results or by clicking “More Sites” in the new aggregation units.
Google said: “Publishers do not need to add any markup to be eligible for aggregation units or refinement chips.”
We have some real examples of this that we covered here a few weeks ago.
flight results Google also made changes to flight results as documentedsaying, “When you search for queries like ‘flights to Paris’ or ‘flights from Berlin to Paris,’ you may see more visual and entity-focused results. This experience aims to provide users with rich and relevant information , helping you find the best next step in your search journey.”
These include airline options, flight locations and rich new results for these regions. Here are screenshots:
Why we care If you have websites that currently rank well for these types of queries in European regions, you should probably take a close look at how your search results might change with the new DMA changes. While change can be difficult, it also gives you an opportunity to rank and get more traffic with these new search experiences.
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