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Google announced a Merchant Center processing update designed to help brands provide customers with more accurate estimated delivery times. Starting April 9th, Google will leverage min and max attributes for product data processing time for both shopping ads and free listings. Why we care. The timing of deliveries plays a crucial role in the consumer’s decision-making process when making a purchase. By offering more accurate delivery times, you can increase trust and confidence in your…

Will search engine traffic to your website drop by 25% by 2026 as a result of the rise of generative AI answer engines? That’s what Gartner, a technology research and consulting firm, predicts. Why we care SEO and PPC are incredibly valuable. Search traffic is what can generate revenue and profit (whether by converting that traffic into leads, sales, or any type of conversion that’s important to your brand). The rise of generative AI has…

“Okay, Google. What is voice search?” “Hi Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in search results by voice”. If you had asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device. Now I just think about talking out loud to whatever device is near me….

Four out of five social media influencers do not disclose paid content, according to a new report from the European Commission. Why we care If an influencer doesn’t clearly state that a post is an ad, not only are they violating advertising guidelines, but both the influencer and the brand they’re promoting could be. break the law. Legal requirements. In the European Union, consumer laws require influencers to be transparent in their posts. They should…

Google Merchant Center has clarified that if you use AI-generated images in your Merchant Center feed, you must indicate that the image was created with generative AI. Google published“If you use AI-generated images in Merchant Center, Google requires that you retain metadata tags indicating that the image was created with generative AI in the original image file.” How. Google explained that you should not remove embedded metadata tags such as trainedAlgorithmicMedia from these images. “All…

Standing out in research is not easy. The search environment is hyper-competitive. It’s possible to post great content and still see it not rank. Competition is everywhere in search. You’re competing with ads, SERP features, and soon built-in generative AI in the form of Search Generative Experience (SGE). To succeed in this environment, you need a clear and actionable SEO strategy that ensures your content does something different, stands out and deserves a high position….

Every blogger wants to go from 0 to 100,000 visitors as quickly as possible. SEO for bloggers is the most important factor in helping you get there. Featured content isn’t enough anymore and Google is getting smarter. In order for your blog content to rank now, it must be long-form, properly structured for SEO, match user intent, and have other relevant and high Domain Authority (DA) sites pointing to it. Does it sound complicated? Don’t…

Although they offer a very different user experience, search engines like Google or Bing and generative AI chatbots like OpenAI’s ChatGPT intersect in terms of functionality in one very important way: they help us find information What does generative AI mean for websites and SEO? Adobe Stock Since ChatGPT took the world by storm in late 2022, we’ve seen the technology built into Microsoft’s Bing search engine and similar products emerge from both Google and…

Bricks Visual Site Builder for WordPress recently patched a critical severity vulnerability with a rating of 9.8/10 that is currently being actively exploited. Brick builder Bricks Builder is a popular WordPress development theme that makes it easy to build attractive, fast-performing websites in hours that would cost up to $20,000 in development time without it. Ease of use and developer components for CSS have made it a popular choice for developers. Unauthenticated RCE Vulnerability Bricks…

Snapchat has teamed up with Foshpa to provide its advertisers with enhanced campaign insights. The partnership will enable users to more efficiently measure the impact and effectiveness of ads on the platform with a particular focus on cross-marketing return on advertising investment (ROAS). It will also allow advertisers to directly compare their Snapchat results to other channels such as Search, providing a more accurate understanding of overall campaign performance. Why we care Advertisers can use…