Snapchat has teamed up with Foshpa to provide its advertisers with enhanced campaign insights.
The partnership will enable users to more efficiently measure the impact and effectiveness of ads on the platform with a particular focus on cross-marketing return on advertising investment (ROAS).
It will also allow advertisers to directly compare their Snapchat results to other channels such as Search, providing a more accurate understanding of overall campaign performance.
Why we care Advertisers can use these enhanced insights to more effectively optimize campaigns for stronger attribution capabilities, identify growth opportunities, and maximize ROAS.
What is Foshpa? Fospha is an analytics platform that tracks all clicks and impressions, presenting this data in a dashboard to help users identify actions that improve cost per acquisition and ROAS.
Starting. If you are interested in accessing these enhanced insights, please contact your Fospha or Snapchat account manager for more details.
What Snapchat says. Snapchat said in a statement:
“Through this partnership, Fospha and Snap will help marketers increase their confidence in spending on Snapchat and allow them to leverage strong campaign performance at higher spend levels.”
Get the daily search newsletter marketers trust.
Business email address Subscribe
Processing…
Check the terms.
deep dive. Read the Snap’s announcement in full for more information.
[ad_2]
Source link
