Google Merchant Center has clarified that if you use AI-generated images in your Merchant Center feed, you must indicate that the image was created with generative AI.
Google published“If you use AI-generated images in Merchant Center, Google requires that you retain metadata tags indicating that the image was created with generative AI in the original image file.”
How. Google explained that you should not remove embedded metadata tags such as trainedAlgorithmicMedia from these images. “All AI-generated images must contain the IPTC DigitalSourceType trainedAlgorithmicMedia tag,” Google added. Google points to IPTC Photo Metadata documentation
Where it applies Google wrote that these rules apply to the following image attributes in Merchant Center Classic and Merchant Center Next:
Additional image link [additional_image_link]
Lifestyle Image Link [lifestyle_image_link]
Why we care I suspect that eventually Google will require these attributes for other Google Search properties, not just Merchant Center or Google Images. But for now, Google has only updated its Merchant Center policies to clarify that AI-generated images must have a disclaimer in their meta image data.
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