TikTok introduces Search Insights to help creators find trending topics
TikTok launched a new feature called Creator Search Insights, which allows creators to track trending search terms on the platform. Accessible through the app by searching for “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and improve their content creation process. Why we care Creating trending content has the potential to increase your visibility and reach on TikTok as there is an active demand. This increased demand also increases…
Read More »
Google clarifies the page experience and basic web vitals document
Google has updated the Help document for understanding page experience in Google search results to clarify how page experience and basic web vitals are used or not as signals for search ranking. In short, basic web vitals are used to a limited extent, while other page experience signals are not directly used as ranking signals. Google has updated the classification section of the document. Now it says: What aspects of the page experience are used…
Read More »HigherVisibility Named #1 SEO Company by BestSEOCompanies.com in March 2024
This recognition confirms that we are on the right track and inspires us to continue our work at the forefront of the SEO industry. Post this Adam Heitzmanmanaging partner of HigherVisibility, responded to the news with enthusiasm: “We are incredibly proud to be recognized as the #1 SEO company by BestSEOCompanies.com. This honor reflects the hard work and dedication of our team. Our approach has always been to put our clients’ needs first, focusing on…
Read More »
Google Search Console adds the INP metric to the Basic Web Vitality report
Google has announced that Interaction to Next Paint (INP), a new metric for measuring website interactivity, is now included as a key element in Search Console’s Core Web Vitals report. As of March 12, INP replaced First Input Delay (FID) as Core Web Vital, signaling a shift in how Google evaluates user experience. Introduced as an experimental measure in May 2022, the INP metric captures the time between a user’s interaction with a page (such…
Read More »
The US House passes a law that forces the owner of TikTok to sell or face a total ban
The US House of Representatives passed a bill requiring ByteDance, the owner of TikTok, to sell the platform or face a total ban in America. Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok or face losing its 150 million US users. Why we care A U.S. ban on TikTok would significantly affect advertisers, especially those targeting Gen Z. This demographic favors TikTok over platforms like Google, making…
Read More »
John Mueller’s site is no longer in Google search
Everyone in the SEO community is talking about how John Mueller’s website is no longer appearing in Google search results. It seems to have been de-indexed and removed from Google entirely. The question is why? John Mueller is one of the most recognized spokespersons for Google Search on the Internet, so for his site, johnmu.comwith a bunch of geeky topics, to avoid appearing in Google Search results: SEOs wonder… If you place an order from…
Read More »
LinkedIn is offering 250 free AI courses through April
LinkedIn is unlock 250 AI courses, available for free until April 5th. According to data from LinkedIn, the skills required for the average job globally will change by 68% by 2030. For SEO professionals, this means adapting to new AI-powered tools and techniques that can improve and streamline their work. LinkedIn’s free AI courses cover a wide range of topics, from general AI literacy to specialized applications for business, creative, and technical professionals. Courses on…
Read More »
Are we less curious about SEO?
I noticed that an emphatic comment by Google Search VP Hyung-Jin Kim at SMX Next in November 2022 went without much discussion in the SEO community until today. He said (my emphasis): “EAT is a template for how we value an individual site. We do this with every query and every result. It’s pervasive in everything we do.” He added, “EAT is a core part of our metrics.“ EAT, and subsequently EEAT, are discussed by…
Read More »
How to analyze top performing search term statistics for PPC success
Top performing campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent issue has been the lack of visibility of search queries that trigger ads. Without this data, optimization of top performing campaigns has been limited. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. Script developers, myself included, immediately created scripts and automations using this…
Read More »
Lily AI introduces comprehensive product attribution
MOUNTAIN VIEW, Calif., March 13, 2024 (GLOBE NEWSWIRE) — Lily AI, (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, today announced the launch of its platform plus comprehensive search engine optimization (SEO) and search engine marketing (SEM) e-commerce product attribution solution. The new capabilities, developed specifically for sponsored ads and product listings, enable Lily AI customers to achieve significant improvements in product discovery and increases in conversion…
Read More »