TikTok launched a new feature called Creator Search Insights, which allows creators to track trending search terms on the platform.
Accessible through the app by searching for “Creator Search Insights,” this tool aims to provide creators with valuable insights to inspire and improve their content creation process.
Why we care Creating trending content has the potential to increase your visibility and reach on TikTok as there is an active demand. This increased demand also increases the likelihood of engagement with your content.
How it works. With this tool, you can filter your searched topics by “trending” or “for you”. “Trending” shows popular searches in the app, while “for you” offers searches relevant to your content. When you select either option, you’ll see a list of the most popular search terms, along with their popularity percentage. You can also save these search terms as shown in the screenshots below.
Creator Search Insights will highlight frequently searched topics, which creators can organize by category (eg tourism, sports, science) or tailor to their content type with the ‘For You’ option. Additionally, creators can filter out “content gap” topics, which are highly searched for but have relatively few videos on TikTok that cover them.
rewards. To further emphasize the importance of TikTok’s search features, the platform will begin counting the value of search into its creator rewards program. This means that producing content related to popular search topics will improve the search value of creators’ content, which can increase rewards and recognition.
reactions Carrie Rose, CEO and founder of Rise at Seve, discussed the search statistics for TikTok creators. LinkedIn. She wrote:
“TikTok now displays search statistics directly in the app, linking to the top ranking videos. This shows that TikTok is taking search seriously and preaches what we’ve been saying for almost a year.” “. I think there is more that TikTok can and will deliver (you can see it coming), but simplicity is key. You can see they’re pushing creators by giving them more.”
Rose then shared a screenshot of the new feature in action:
Commenting on Rose’s post on LinkedIn, several other marketers shared their thoughts on the new creator search information tool. Naomi Okezie, Marketing Assistant at OnyxPDA, wrote:
“I think the main thing that TikTok has learned from tools like analytics is simplicity. Analytics can be so difficult to navigate if you’re a beginner, while it seems that with TikToks search statistics, finding key insights is easier than ever! Definitely a step in the right direction.”
Bolarinwa Michael, Social Media Manager at Trameter, added:
“I just tried this and it’s amazing. Thanks.”
Update TikTok has confirmed that Creator Search Insights will soon be directly accessible from Creator Tools in the Settings menu.
What TikTok says. TikTok said in a statement:
“With these insights, creators can get inspiration for their content, adapt their creative strategies to meet audience interests, and create content that people want to see more of.” “Our hope is that Creator Search Insights will enable creators to create content that is relevant to searchers and positioned to perform well on TikTok.”
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deep dive Read TikTok’s announcement in full for more information.
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