MOUNTAIN VIEW, Calif., March 13, 2024 (GLOBE NEWSWIRE) — Lily AI, (“Lily” or the “Company”), a retail technology platform specializing in AI solutions for retailers and brands, today announced the launch of its platform plus comprehensive search engine optimization (SEO) and search engine marketing (SEM) e-commerce product attribution solution. The new capabilities, developed specifically for sponsored ads and product listings, enable Lily AI customers to achieve significant improvements in product discovery and increases in conversion rates as a result of their organic and paid search strategies.
According to Gartner, search engine volume is expected to drop by 25% by 2026 due to AI chatbots and other virtual agents. Gartner also reports that 82% of all desktop traffic to retailers comes from organic and paid search, indicating that retailers need to make their organic and paid search activities work even harder, already who face the dual threat of their most lucrative acquisition channels shrinking and being forced to adapt their presence to the AI chatbot intermediaries that their buyers will increasingly use.
“We know Google is committed to positive user experiences by delivering relevant results at the right time, but constant updates to its search algorithms and quality scores make it difficult for retailers and brands to navigate these updates and optimize their search efforts,” said Purva Gupta. Co-founder and CEO, Lily AI. “With the introduction of our latest capabilities for sponsored ads and product listings, our customers can now enjoy the benefits of human-centric product attributes outside of their own e-commerce site, allowing them to connect with the consumers they know least: those who haven’t bought them before.”
Specifically, retailers and brands leveraging Lily AI’s full funnel search solution can easily:
Enrich Google Merchant Center (GMC) product data with human-centric attributes; Ensure products are discoverable using natural language search phrases; Match consumer purchase intent with Lily AI’s search-optimized product titles and descriptions and; Boost SERP rankings by implementing Lily AI product. copy to PDPs.
According to Forrester’s Nikhil Lai, “Because these [AI search] Models are based on natural language, the quality of the content depends on its humanity. Ironically, the more the syntax and sentiment of your content resembles human speech, the more intelligible it will be to AI chatbots.” Lily’s new SEO and SEM capabilities bring these human-centric terms human in search listings By adding the terms shoppers use to find products and improving titles and descriptions to help rank pages, more people will be able to discover, evaluate and buy the right product, no matter how they get there .
“As we introduce our latest Google search capabilities, we’re excited to help our customers reach and inspire their desired audiences beyond their current location while navigating rising acquisition costs,” he said. said Ahmed Naiem, president and chief revenue officer, Lily AI. “As our customers know, we are dedicated to driving growth for them, at every step of their value chain; our ability to incorporate human-centric shopping terms into their search activities is another example of our ongoing commitment to helping them stand out in a crowded marketplace.”
Purva Gupta, CEO of Lily AI, is scheduled to present at Shoptalk Las Vegas on Tuesday, March 19, 2024 at 4:05 PM. Lily AI team members will be available for one-on-one meetings to discuss this latest release. To schedule an in-person meeting, use this conference link:
About Lily AI
Lily AI is a female-founded retail AI company that empowers retailers and brands by bridging the gap between merchant and customer speech. Leveraging generative AI, computer vision, natural language processing, machine and deep learning, Lily AI improves shopping experiences by injecting a human-centric language into the entire commerce ecosystem. Interoperable with e-commerce, marketplace and product management platforms, Lily AI maximizes existing technology investments to deliver 9+ figure revenue growth through improved attribution and product descriptions, improved discovery and greater conversion More information at www.lily.ai.
Contacts with media:
For Lily AI:
Bern Communication Group
Michael McMullan
mmcmullan@bcg-pr.com
A photograph accompanying this announcement is available at
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