Google has updated the Help document for understanding page experience in Google search results to clarify how page experience and basic web vitals are used or not as signals for search ranking. In short, basic web vitals are used to a limited extent, while other page experience signals are not directly used as ranking signals.
Google has updated the classification section of the document. Now it says:
What aspects of the page experience are used in the ranking?
Our ranking systems use Core Web Vitals. We recommend that site owners achieve good Core Web Vitals to be successful with search and to ensure a great overall user experience. Note that performing well in reports such as Search Console’s Core Web Vitals report or third-party tools does not guarantee that your pages will rank at the top of Google Search results; There’s more to page experience than just Core Web Vitals scores. These scores are meant to help you improve your site for your users in general, and trying to get a perfect score just for SEO reasons might not be the best use of your time.
Beyond Core Web Vitals, other aspects of the page experience don’t directly help your website rank higher in search results. However, they can make your website more satisfying to use, which is generally aligned with what our ranking systems aim to reward. So it’s still worth working on to improve the overall page experience.
this i used to read:
What aspects of the page experience are used in the rankings?
There are many aspects to the page experience, including some that are listed on this page. While not all aspects can be directly used to inform ranking, they generally align with search ranking success and deserve attention.
Are Core Web Vitals Important?
We highly recommend that site owners achieve good Core Web Vitals to be successful with search and to ensure a great overall user experience. However, a great page experience involves more than Core Web Vitals. Good statistics from the Core Web Vitals report in Search Console or third-party Core Web Vitals reports do not guarantee a good ranking.
So yes, basic web metrics are used for ranking, but Google said in the new documentation that “trying to get a perfect score just for SEO reasons may not be the best use of your time “.
This is in addition to what Google’s John Mueller posted LinkedIn about Core Web Vitals “won’t make your site rank higher” – here’s the full message:
Yes! Google Search uses Core Web Vitals for search. However… it’s not worth focusing too much on adjusting scores just for SEO. I know, it’s rare that you can measure anything more or less objectively for SEO, but don’t let it go to your head. You don’t need to obsess over every fractional point. Getting that last percentage can be a lot of work. If you want to spend that time getting to these last points, know that your site’s SEO generally won’t change because of it. A perfect score is a fun technical challenge, and you’ll learn something along the way, I know the feeling (I worked on mine too), but it won’t make your site rank higher.
There has been a lot of back and forth on this Google message. Google said in February that we don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor: Now confirm the basic vitals of the web as a ranking factor. This goes back to the confusion (which still exists even though Google doesn’t want to believe it) about how changes are made to get useful content guidance and documentation about the page experience from a year ago or less Google shortly after this confusion told us that page experience is a ranking signal, but not a ranking system. Danny Sullivan, the Google Search Link, said at the time: “I just wanted to say that these weren’t *ranking* systems, but signals used by other systems.”
Anyway, Google now added more clarifications around these signals or systems or not.
Hats off to Glenn Gabe for seeing this:
Please note, Google said it would try to provide more clarification on Core Web Vitals and ranking, and today updated the page experience documentation with more information. So, as John explained on LinkedIn, G’s rating systems use CWVs, but “I try to get a perfect score… pic.twitter.com/hhjd46TXVt
— Glenn Gabe (@glenngabe) March 12, 2024
Google has also updated the Pagination, incremental page load and its impact on Google Search help document related to this. Google removed “page experience is a Google Search ranking signal”.
Now:
You can improve the user experience on your site by showing a subset of results to improve page performance, but you may need to take steps to ensure that Google’s crawler can find all of your site’s content.
Before:
You can improve user experience on your site by showing a subset of results to improve page performance (page experience is a Google Search ranking signal), but you may need to take steps to ensure that the Google crawler can find all the content on your site.
Discussion in the forum a X.
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