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Ziptie analyzed 500,000 queries to find out which patterns trigger SGE results. The Google Search Generative Experience (SGE) is not available for all user queries and has different effects on acquiring search traffic depending on the vertical in which your business operates. The result of the analysis showed that most verticals seem to be in the 80-90% range with the beauty vertical at the top with a query coverage of 94% and the financial vertical…

Alphabet, the parent company of Google, is making significant progress in discussions to acquire HubSpot, a leading provider of marketing and CRM software, according to a new report. The possible agreement: “Alphabet has entered into discussions with HubSpot to discuss the terms of a potential acquisition, although no agreement has yet been reached,” the sources said. Bloomberg (subscription required). HubSpot’s market value is around $30 billion. Why we care: This update has the potential to…

The UK tops the study of the best European countries to work in SEO, with workers in the sector earning an average annual salary of €49,647. The Netherlands ranked second in the study thanks to the highest number of SEO jobs per 100,000 people and an annual salary of €46,839. Ireland came third in the ranking, ranking highly for the number of SEO companies and the average salary of an SEO manager. The UK is…

Google is encouraging merchants to turn on “conversion annotations,” social proof badges that highlight the popularity of a product purchase when displayed in Google Shopping ads. What’s new. Conversion annotations such as “top seller” or “1K recently purchased here” provide visual cues about a product’s sales performance right in your ad unit. Why we care Conversion annotations encourage advertisers to share valuable purchase data with Google to increase visibility. But they will have to weigh…

Listen to this article When Jason McKenzie was 11 years old, he started his own lawn care business. At the same time, he started programming on a Pentium 90. As his business grew, he began to understand the importance of marketing and reaching more customers, which led him to study it in college. He also began to see a correlation between Google search results and businesses acquiring new customers. McKenzie delved into the technology behind…

Experimentation is an underutilized tool in content strategy for SEO. Traditionally, we create content based on research and theory, wait months to see how it ranks, then repeat if necessary – an ongoing cycle. However, the rise of social search platforms presents an opportunity to accelerate this process. Social search allows users to discover content through social interactions rather than just keyword searches. By leveraging real-time data, trends, and user-generated content on these platforms, SEOs…

Google CEO Sundar Pichai was interviewed by Emily Chang at Bloomberg ahead of the big Google I/O event. They talked a lot about a lot of things, but there was a 25 second clip where they talked about the quality of basic search. As you can imagine, he didn’t say much, but he did respond. Emily Chang asked the Mark 8:10 in the video interview: Some leading computer scientists have said that search is getting…

Getting negative reviews from former employees is never fun. Getting these kinds of hurtful comments online can feel like a punch. But get this: A bad response online isn’t the end of the world, regardless of whether it’s from a former employee or a current customer. How you navigate negative reviews reveals a lot about what kind of business you are. This article explains the importance of navigating negative reviews from past employees, learning from…

Danny Sullivan, the Google Search Link, made it very clear that the site’s reputation abuse policy has nothing to do with the link. This means that who you link to and/or who links you has no impact on this new policy that Google started enforcing with manual actions earlier this week. Danny Sullivan said this X, “Abusing site reputation isn’t about linking.” Instead, he said it’s about the content, “It’s about content that abuses a…

New Delhi, 10 May 2024 Brandconn Digital Group, a leading name in digital marketing and technology solutions, recently participated as an exhibitor at BrightonSEO, one of the most exciting events in the digital marketing industry, held on April 25-26, 2024 at Brighton Centre, UK united The company’s presence at BrightonSEO demonstrated its commitment to staying at the forefront of digital trends and its dedication to providing advanced solutions to clients around the world. BrightonSEO, one…