The UK tops the study of the best European countries to work in SEO, with workers in the sector earning an average annual salary of €49,647.
The Netherlands ranked second in the study thanks to the highest number of SEO jobs per 100,000 people and an annual salary of €46,839. Ireland came third in the ranking, ranking highly for the number of SEO companies and the average salary of an SEO manager.
The UK is the best country in Europe to work in search engine optimization (SEO), a new study has found.
SEO platform Ahrefs analyzed 17 European countries based on six industry factors, including average annual salary, number of jobs and companies per 100,000 people and average company rating. Countries were indexed and ranked out of 100 to reveal the best places for an SEO career.
The UK topped the study as the best country europe work in SEO with a score of 79.43 out of 100. The average salary for professionals is €49,647 (£42,582) per year, the sixth highest on the continent, while directors earn an average annual salary of €62,916 (£53,963 £). ). The UK has the highest combined rate of businesses across the continent, with 5,033 businesses or 0.52 per 100.00 residents.
The Netherlands fell short of the top spot in the study, being recognized as the second best country in Europe for an SEO career with a score of 72.51.
Locals have access to more jobs than anywhere else in Europe, with an average of 0.91 jobs per 100,000 inhabitants. As well as being an excellent country for opportunities, the Netherlands also offers professionals the ninth highest average annual salary in Europe at €46,839 for around 30 hours per week.
Ireland is the third best country in Europe for SEO professionals, ranking high with a score of 69.14 thanks to the number of companies and average employer rating. With 310 businesses across the country at a rate of 0.52 per 100,000 people, only the UK is home to the same number of businesses per capita as Ireland. The average rating for these companies is 4.83 out of 5 based on 148 employee reviews. People in Irish industry work an average of 35 hours a week and earn an average annual salary of €44,151.
Denmark ranked fourth in the study of the best European countries to work in SEO, with a score of 61.31 out of 100. The country was propelled to the top of the ranking thanks to the highest average salary in Europe . Professionals in the sector earn an average annual salary of €133,409 in Denmark, almost triple the European average of €49,354, while the average salary of a director is €210,658. Despite high income ratings, Denmark ranked below three other countries due to fewer opportunities. The country is home to only 60 companies, while the number of jobs nationwide is 0.56 per 100,000 inhabitants.
Germany rounds out the top five countries in Europe to explore an SEO career, achieving a score of 61.16. The average salary of a person working in the sector is €79,596. At the same time, larger figures such as directors earn approximately 125,525 euros per year. The country is also home to 872 businesses, each with an average rating of 4.79 out of 5 based on over 500 reviews.
Switzerland also ranks as one of the best locations in Europe to work in SEO, with a score of 61.08. Ranking sixth in the study, Switzerland has the highest average salary for managers of any other country in Europe, at €97,670. Despite having only 84 companies, the country has a near-perfect rating of 4.98 out of 5 for related companies across the country.
Belgium is the seventh best country in Europe for an SEO career, with a score of 60.99 out of 100. The country has the fourth highest number of jobs on the continent, with 0.64 per 100,000 residents, and only the Netherlands, the United Kingdom and Germany. have more The average employee in Belgium earns €53,559 each year.
Austria ranks eighth among the best countries in Europe to work in SEO, with a score of 51.19. The European country is home to 82 companies and was rated highly in the study thanks to impeccable employee reviews. Companies in the industry received a perfect average rating of five stars based on 28 reviews. The average salary for professionals is €29,986 in Austria, one of the lowest in Europe.
Sweden is also recognized as one of the best places in Europe for an SEO career, securing ninth place in the new study thanks to its score of 46.99. Professionals in Sweden take home an average of 49,484 euros per year, working approximately 35 hours per week. Approximately 141 companies are registered in Sweden, with an average of 0.42 companies per 100,000 inhabitants.
Portugal is the latest country to be named among the best places in Europe to work in SEO, with a score of 44.89. Professionals in the sector take home an average of €54,511 per year in Portugal, the fourth highest salary among the best performing countries. Employment opportunities are less frequent, however, with a job count of 0.42 per 100,000 population. Despite this, the companies remain highly rated in the country, with an average score of 4.82 out of five based on 67 company reviews.
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