Google is encouraging merchants to turn on “conversion annotations,” social proof badges that highlight the popularity of a product purchase when displayed in Google Shopping ads.
What’s new. Conversion annotations such as “top seller” or “1K recently purchased here” provide visual cues about a product’s sales performance right in your ad unit.
Why we care Conversion annotations encourage advertisers to share valuable purchase data with Google to increase visibility. But they will have to weigh the benefits against data privacy concerns.
the stadium Google states that conversion annotations can:
Improve the shopping experience by displaying the best products. Build trust and social proof by highlighting customer interactions. Ultimately, drive more purchases by making your listings stand out.
Behind the feature. Annotations are based on merchants sharing aggregated conversion data from their sales.
Merchants must have conversion tracking enabled in Google Merchant Center to be eligible. Google says the data allows it to “be more creative and innovative to help you stand out.”
The requirements. To show conversion annotations, merchants need:
Conversion tracking is enabled in Merchant Center. To enable sharing of purchase history to use annotations.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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