Alphabet, the parent company of Google, is making significant progress in discussions to acquire HubSpot, a leading provider of marketing and CRM software, according to a new report.
The possible agreement: “Alphabet has entered into discussions with HubSpot to discuss the terms of a potential acquisition, although no agreement has yet been reached,” the sources said. Bloomberg (subscription required).
HubSpot’s market value is around $30 billion.
Why we care: This update has the potential to reshape the landscape of advertising and CRM software, offering new data integration opportunities and challenges that could impact your strategies and results.
The strategic reason. The acquisition of HubSpot, which focuses on smaller business customers, could help fill a gap in Alphabet’s offerings as it aims to better compete against rivals like Microsoft, Oracle and Salesforce in the software space CRM
What we know While discussions are ongoing, it’s important to note that a deal is not a certainty and that other potential suitors for HubSpot could emerge.
Representatives for both Alphabet and HubSpot declined to comment on the discussions.
Antitrust concerns. There has been no update on whether recent talks about Google’s antitrust case with the DOJ have affected the possibility of this deal moving forward.
What follows? As the talks move forward, investors and industry watchers will be watching closely for any formal announcements or offers from Alphabet or other tech giants looking to bolster their marketing software arsenals.
You deeper HubSpot reported revenue of $617.4 million in the first quarter of the year. HubSpot’s earnings remain hot amid reports of sell-off at Google
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