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Google Analytics 4 has a new consent settings section that is now available to all users worldwide. The platform added this feature in preparation for the implementation of Google’s EU User Consent Policy (EU UCP), which will require advertisers to send it verifiable signals of consent if they want to serve personalized ads in the UK and the European Economic Area (EEA). Google warned that failure to comply with this policy could negatively impact ad…

Google has announced a new trend change detection feature in Google Analytics. This new capability will allow you to more easily identify subtle but significant changes in data trends over time. We’ve just introduced trend change detection, a new type of insight that shows subtle but lasting and important changes in your data. It works like anomaly detection as both detect a change in the data. The main difference is that anomaly detection suddenly stands…

Google issued an urgent notice to Universal Analytics 360 users, reminding them to migrate to Google Analytics 4 (GA4) and complete a historical data export by March. Why we care Failure to take action within the next two weeks could result in the loss of critical advertising capabilities. next steps If you are a UA360 user, Google advises that you take the following steps before the end of February to ensure a smooth transition to…

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping to identify changes in data. But there’s a key difference: while anomaly detection detects sudden peaks or dips, trend detection focuses on slower changes that occur over a longer period of time. This gives users a detailed view of data changes, making it…

YouTube introduced a series of updates designed to help brands and creators improve conversions, expand their reach and make it easier to share content: Product tagging on live streams. Publish only feeds. Videos and short uploads from mobile. Product labeling. Creators of the YouTube Shopping Affiliate Program can now tag products from participating merchants in live streams, as well as videos and short films. Tagging featured products in live streams shows the “Shop” button, creating…

Google Search currently has a bug where the local package, the local search results box, doesn’t publish to your mobile search results desktop. This is affecting a lot of search engines right now and it seems like it is they have started around 8:40 am ET on Wednesday, February 14. Some search engines can see the local packages, but here in the US and many other countries, the local package doesn’t seem to show up…

Even experienced PPC advertisers can struggle with bidding strategies in Google Ads. There are more than half a dozen options, each with different goals and use cases. You can easily lose track of when to use what. Each bidding strategy gives Google’s systems a different mandate for spend, target metrics, and profit. Media buyers are constantly bouncing from one bidding strategy to another, and it’s not unusual for a campaign to switch from one strategy…

Artificial intelligence (AI) is reshaping social media marketing in major ways. Where brands had to rely on assumptions about what content and messaging might resonate with audiences, AI now enables personalization, automation and data-driven experimentation. The results speak for themselves through increased engagement, reduced costs and streamlined operations. This article explores five key applications of AI in social media marketing and how brands, both large and small, are seeing tangible improvements from their adoption. AI…

Online shopping is a dynamic experience for customers, driven by awareness of a specific need or desire. As explored in “Mapping the Customer Journey for SEO and Marketing Success,” understanding your customers’ purchase journey is vital. This article explores the complex relationship between customer journey mapping and the role of SEO in optimizing e-commerce strategies. From B2B to eCommerce: Navigating the Customer Journey The customer purchase journey begins with recognizing a gap in the customer’s…

OpenAI announced that it is launching a ChatGPT memory test, a new feature that remembers past conversations to learn about user preferences, remembers styles and tones, and format preferences. ChatGPT gradually improves over time as it remembers all chats and eliminates having to repeat instructions. The new feature is being rolled out as a limited release to some free and Plus ChatGPT users for testing and feedback. There are plans to extend the feature to…