YouTube introduced a series of updates designed to help brands and creators improve conversions, expand their reach and make it easier to share content:
Product tagging on live streams. Publish only feeds. Videos and short uploads from mobile.
Product labeling. Creators of the YouTube Shopping Affiliate Program can now tag products from participating merchants in live streams, as well as videos and short films. Tagging featured products in live streams shows the “Shop” button, creating a more visible way to shop. Creators can also pin specific products to highlight them during live streams.
By accessing the Shopping tab in YouTube Studio, creators can track their channel’s product impressions and click data, as shown in the screenshot below:
Why we care. This new capability could help brands increase conversion by making it easier for consumers to see promoted products and make a purchase.
Publish only feeds. YouTube has launched a dedicated post-only feed for Android and iOS devices. Users can access this feed by tapping the “Show All Posts” button, which displays posts from channels they’ve previously engaged with, as well as recommended posts selected by YouTube.
Why we care. Introducing a dedicated post-only feed could help brands improve their reach. Because users who have previously shown interest in similar content are more likely to engage, recommending branded posts within that feed can increase exposure and increase engagement levels.
Mobile video and short uploads. Creators can now select a file from their device’s gallery, choose their desired monetization option, and complete the video or short film upload process entirely from the Studio mobile app. This simplifies the process of uploading content, making it more convenient for creators to share their work across all platforms.
Why we care. By streamlining the content upload process, brands and creators can share videos and short films more efficiently. By simplifying the upload workflow, this feature allows content creators to save valuable time that can be redirected to other essential tasks.
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deep dive. Watch YouTube vlog in full for more information.
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