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TikTok released a new guide that offers best practices for lead generation on the platform. The comprehensive 25-page document, which was published in partnership with Hubspot, offers helpful advice on: Ways of generating leads. hooks messenger Calls to action. Why we care Even if you’re confident in your lead generation skills, this document might shed some light on areas you may have overlooked. Also, getting a best practice guide on TikTok directly from TikTok is…

Google is now testing AI overviews in top Google search results, even if you haven’t opted into Google’s Generative Search Experience Labs feature. Google said it was an experiment on a “subset of queries, about a small percentage of search traffic in the US,” a Google spokesperson told Search Engine Land. In May 2023, Google opened a Search Labs section for searchers to choose to view and use Google SGE results, which contained general descriptions…

In the age of digital technology, a website’s performance is crucial to business success as it serves as the cornerstone for attracting and retaining customers. As competition in the digital space intensifies, understanding and optimizing search engine optimization (SEO) becomes increasingly crucial. A comprehensive audit is invaluable in this endeavor, providing a detailed examination of a website’s current SEO health and identifying specific areas for improvement. A Free SEO audit The tool can be a…

With the rise of AI-generated content, Google is cracking down on low-quality auto-generated copy in favor of high-quality content written by real human experts. This creates an opportunity for local businesses to stand out by producing authentic and useful information that resonates with their audience and builds trust. This article discusses strategies for creating localized business content that converts, including: Provide transparent pricing details. Offering DIY tips and tutorials. Highlight events and recommendations in the…

Whether you call it artificial intelligence, automation, machine learning, or similar terms, PPC advertising platforms are adopting and standardizing it. This is especially true on Meta platforms. With its recent rebranding of automated ad products under the Advantage and Advantage+ suite of tools, Meta is encouraging advertisers to turn the keys to AI in nearly every facet of campaign management, from budgeting to creative development . As a result, automation and Advantage+ will be very…

Google is investigating a potential issue with its search results where Google is not ranking adult-oriented sites for its brand in some regions. Instead, Google ranks the help and support section of the adult site above the home page by name. The issue started around February 8th and was first reported by Vicky Mills, Lovehoney’s in-house SEO. She shared X some screenshots of the problem, showing the Lovehoney support site ranking by name but not…

Google’s SearchLiaison responded to a tweet that was sort of “thinking out loud” about whether a particular tactic might be useful in recovering from the helpful content update system. SearchLiason offered his opinion on why this might not be a good idea. One thing SearchLiaison made clear is that she didn’t want her tweet to come across as scolding Lily Ray. He tweeted: Also, I want to be very clear that I don’t mean this…

SEOs are already speculating about which update did what to which sites (the March 2024 Core Update or the March 2024 Spam Update) and which sites should or should not. This is a bit dangerous. Meanwhile, Google is asking SEOs to be patient and let this happen. Google is not pulling your strings. There is a lot of volatility and a lot of downside right now. While what I’m about to share is purely anecdotal,…

While honest websites experienced the ups and downs of Google’s March 2024 update, SEOs and recipe bloggers noticed AI spam sites rising to the top of the search results. search An example yesterday ranked for more than 217 thousand queries, 14.9 thousand of which are in the top 10, and this number has increased a day later. Here’s what’s happening and how spammers continue to beat Google. Increase in March 2024 The site being ranked…

Google Analytics is moving from tracking conversions to using “key events” for behavioral analysis, aligning its definition with the Google Ads platforms. This update ensures that what constitutes a conversion will be consistent and easily comparable between Google Ads and GA4 reports, providing marketers with clearer insights into user behavior across platforms. What is changing? In GA4, legacy conversions will be called key events. These events represent crucial actions for measuring behavior in your business….