TikTok released a new guide that offers best practices for lead generation on the platform.
The comprehensive 25-page document, which was published in partnership with Hubspot, offers helpful advice on:
Ways of generating leads. hooks messenger Calls to action.
Why we care Even if you’re confident in your lead generation skills, this document might shed some light on areas you may have overlooked. Also, getting a best practice guide on TikTok directly from TikTok is clearly more reliable and trustworthy than other sources.
Forms of lead generation. TikTok offers a variety of tips for increasing lead generation using forms on your website or app, including:
Visual Aid: TikTok suggests adding a logo, header image, and footer image to showcase your business and products and/or services more effectively. Consider the number of questions: If you want to generate more lead volume, set a maximum of 6 questions. Use logic settings and custom questions: With the advanced form, use logic settings to change questions based on how someone answered the first question Link to your privacy policy: Link to your policy privacy policy on the form to ensure users that personal information collected is secure and in accordance with local laws. Include a review screen – this could help with higher intent. Don’t forget to say thank you: include a thank you message and specify what the next steps are and how/when you’ll get back to them.
hooks. According to TikTok, educational videos covering finance, real estate, and professional services are highly effective. Therefore, the platform recommends starting by highlighting the benefits of your product or service to attract viewers. It shows how it can improve their lives and solve their problems, offering a glimpse into an aspirational lifestyle. By proactively addressing viewers’ challenges, TikTok claims you’ll engage them and increase their likelihood of buying your offering.
messenger. After hooking your audience, TikTok suggests establishing trust by delivering your main message clearly and memorably. This section should encapsulate your product or service’s selling points, core narrative, and highlights. Increase credibility by emphasizing your brand’s value and benefits and compelling viewers to take an interest in your offering.
Calls to action. TikTok advises concluding with a clear and compelling call to action, urging viewers to take the next step. Finish with memorable closing remarks delivered through text, voiceover or graphics, leaving a lasting impression on your audience.
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deep dive Download TikTok lead generation playbook for more information. To access this document, you will be asked to share some personal data.
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