Latest Posts (99/573)

Google has announced an update to Google Analytics 4 (GA4) to provide marketers with more detailed measurement tools and a consistent view of conversions across Google Ads and Analytics. The update, which is rolling out today, includes the following changes: Enter “key events” to replace conversions in behavioral analysis. Align the definition of conversions between Google Ads and Analytics. Bring multi-channel conversion reporting to the Advertising workspace in GA4. The changes address longstanding discrepancies in…

The 1990s saw many historic events: the OJ Simpson trial, the impeachment of former President Bill Clinton, and, perhaps less seriously, the rise of frosted spikes. A somewhat less devastating event was the development of search engine optimization, or SEO, which has come to define search engine rankings and, in turn, the content that Internet users find, from shortly after the first search engines did. But SEO is now, in turn, being affected by another…

Microsoft confirmed timelines for introducing key automated features such as conversion value rules and video assets to Performance Max. In addition, the tech giant provided additional information about the Smart Shopping campaign phaseout schedule, which will begin in the third quarter of this year. Why we care. If Microsoft can offer a product with equivalent capabilities to PMax within Google Ads, advertisers may be inclined to switch their ad budgets from Google to Microsoft’s PMax….

Google has started implementing changes to its search results in the European Economic Area (EEA) to comply with the European Union’s recently passed Digital Markets Act (DMA). The DMA, which came into effect on March 6, aims to promote fair competition in Europe’s digital market by imposing new rules on big tech companies designated as “guardians”. Freelance SEO consultant Brodie Clark shared recent examples of these changes on Twitter, highlighting the quiet introduction of “Products”…

Security researchers have warned of a large number of fake obituaries designed to make money for their creators by redirecting visitors to adult entertainment sites and launching antivirus (AV) pop-ups. Secureworks claimed in a new blog post that scammers monitor Google search trends to identify interest in obituaries after a death, then create fake notices using generative AI (GenAI). They then use classic search engine optimization (SEO) poisoning techniques to ensure that the pages hosting…

Google is re-investigating issues with recipe images and other images not appearing in some places in Google Search results. We reported several issues with recipe sites several weeks ago and it seems to be happening again on some of these sites. I’m not sure if it’s related to Google penalizing some recipe sites for improper use of recipe markup or if it’s a bug with Google Search. There are complaints from mainly recipe sites, but…

Every year brings a lot of changes in digital marketing. In each of my 10 years in the industry, I’ve noticed that the start of the year can mark an increase in calls for SEO and PPC to work together. The difference in 2024? There is an elephant in the room: AI. Both the organic and paid sides of Google are rushing to embrace AI. From Search Generative Experience (SGE) to Gemini (formerly Bard), both…

Marketers can no longer bluff Google. The company finally removed cookies for 1% of Chrome users (or about 30 million people) in January. And like the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first party data to deliver personalized ads is gaining momentum every day, there’s one thing we can be sure of: when it comes to opting out of cookies, this time, it’s for real. With Google…

Today, due to the fact that almost all walks of life leave their digital footprints, search engine optimization (SEO), which is a type of digital marketing, cannot be underestimated. Social media and digital marketing have become a forte for many different industries, giving them the opportunity to maximize their exploitation and perform their marketing activities both online and offline with enhanced visibility. 3 to 5 are online games, e-commerce, pharmaceuticals and loan services. Let’s take…

Disney Advertising has partnered with Google and The Trade Desk to expand its Disney Real-Time Ad Exchange (DRAX). The partnerships allow users of Google Display & Video 360 and The Trade Desk to directly access streaming inventory on both Hulu and Disney Plus via DRAX. Why we care A wider range of national, regional and local marketers will now have easier access to ad inventory on Hulu and Disney Plus. why now As companies shift…