4 tactics for more cohesive marketing
It’s rare to find companies that execute a cohesive strategy across all digital marketing channels. This lack of coordination is understandable, as even senior strategists often struggle to align their requests with other channels. So, if you’re a PPC expert looking to link your campaigns to other marketing efforts, here are four ways to get started. 1. Ad copy and resources Some companies are great at serving the same ad content across all of their…
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The March 2024 Google Spam Update is underway
The release of the March 2024 Google Spam Update is now complete. The spam update started on March 5th, about 15 days ago. The March 2024 Core Update is still in development and will likely continue to roll out over the coming weeks. The spam update took 14 days and 21 hours to roll out, starting on March 5th and ending on March 20th. Google he wrote this morning, “The release was completed on March…
Read More »HigherVisibility publishes an updated beginner’s guide to search engine optimization (SEO)
With the ever-evolving digital world, keeping up with the latest SEO practices is not only beneficial; it is necessary. Post this What’s new in the updated Guide? The revised edition of the Beginner’s Guide to Search Engine Optimization includes a wealth of new content, including chapters on voice search optimization, mobile indexing, AI in search, and the importance of user experience. The guide also delves into the latest on-page and off-page SEO techniques, providing readers…
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Google Completes March Spam Update, Core Update Continues
Google has announced the end of its spam update, which began on March 5, along with a core update. The spam update, which took approximately two weeks to fully deploy, targeted content production at scale, expired domain misuse, and abuse of authority. The core update, which incorporates the “Useful Content” rating into the core algorithm, is still ongoing and is expected to take about four weeks in total. Spam update rollout complete On March 20…
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Google Search testing more product image snippet variations
We’ve covered product images within search results snippets many times, but here are even more variations where Google displays multiple images in the search results snippet, but sometimes only three. These were spotted by Brodie Clark who wrote X, “Google seems to be heavily testing changes to the handling of multi-image thumbnails right now.” He added: “In some cases, they’ve even started using a different treatment by default. Where instead of showing the standard 7…
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The Rise of Positionless Marketing
NBA star basketball player LeBron James stated, “I’m not a point guard, a shooting guard, a small forward or a power forward. I’m a basketball player.” This sentiment reflects a trend toward versatility in a sport. They are positionless players. Jauan Jennings of the San Francisco 49ers showed less poise in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself. Coaches like Erik Spoelstra of the NBA’s Miami Heat embrace this…
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Tools to improve your strategy and performance
This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor. With AI taking over the digital world, constant Google algorithm changes, and increasing competition, how can you change your strategy to keep up? Constant changes mean SEO professionals need to find new ways to achieve SEO success in 2024. If you’re looking to not just survive, but thrive amid these seismic shifts, it’s important to stay on top…
Read More »AutoShop Heroes Improves Local Search Rankings and Online Discovery for Auto Repair Shops Using Data-Driven SEO
AutoShop Heroes is an auto shop focused SEO agency that helps auto repair and mechanic businesses improve their online presence and attract more customers through Search Engine Optimization (SEO) Honolulu, Hawaii, United States – March 19, 2024 /AutoShop Heroes/ — Competing with big players in the neighborhood and attracting potential customers looking for car repairs or maintenance will require a solid SEO strategy. However, it can be challenging for small auto repair businesses as SEO…
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Oregon Web Solutions Announces Google Partner Status and Extensive Expansion Including Dedicated Pay-Per-Click Team – CENTRAL
Oregon Web Solutions is led by co-founders Seth Morrisey and Matt Rose, as well as a team of specialists whose expertise includes copywriting, advertising, website development, website design, SEO and social media, business development and video production Each team member brings something unique to the table, offering fully customized options designed to propel clients to the next level of success through dynamic and individualized digital marketing strategies. [ad_2] Source link
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Google search shows fewer sitelinks
Both Semrush and SimilarWeb’s RankRanger tool report that Google is showing fewer sitelinks in Google search results. In fact, it appeared to have dropped by 10 to 20 percentage points. The descent began on Thursday, March 14. What are sitelinks? The links you see in the main search results list: These may be larger or smaller sitelinks. Here is a screenshot of the sitelinks: Here’s what SimilarWeb tool shows, sitelinks went from showing 63% to…
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