This post was sponsored by Ahrefs. The opinions expressed in this article are those of the sponsor.
With AI taking over the digital world, constant Google algorithm changes, and increasing competition, how can you change your strategy to keep up?
Constant changes mean SEO professionals need to find new ways to achieve SEO success in 2024.
If you’re looking to not just survive, but thrive amid these seismic shifts, it’s important to stay on top of the latest trends and look for new ways to work in SEO.
In this guide, we’ll uncover strategies to help you increase search discovery and introduce you to the tools you’ll need to implement them effectively.
Some of the biggest improvements you can start making in 2024 include:
To know how to optimize processes with AI.
Mastering Technical SEO and website optimization.
executing and measure your SEO more efficiently.
How AI capabilities can be applied to SEO
Everyone is talking about how to best harness the power of artificial intelligence (AI) in 2024.
But if there’s one thing you should take away from the AI conversation, it’s this: AI can’t replace humans.
Using AI in 2024 is about striking the perfect balance and finding the synergy between human ingenuity and AI advancements.
Instead of relying solely on AI technology, look for ways to use it to improve your results.
For example, if you’re a content marketer looking to streamline your process, AI can help by providing data-driven insights, recommendations, and strategies to increase the quality and relevance of your content.
How Ahrefs integrates AI into content marketing and SEO tools
with modern tools, keyword research became a simple and streamlined task. Except for finding good seed keywords to start with.
If you’re familiar with Ahrefs’ Keyword Explorer tool, you’ll be pleased to know that it’s been enhanced with a new AI assistant that generates keyword suggestions effortlessly.
you can get AI keyword suggestions directly within the platform, no need to go back and forth with ChatGPT when doing your keyword research.
And when it comes to content marketing apps for AI, Ahrefs published a number of them free writing tools with artificial intelligence. With these tools you can:
entrance your rough ideas and get an organized and well-structured outline in minutes.
improve the quality, clarity and readability of a sentence or paragraph with an instant content update.
generate optimized meta titles for better search engine visibility.
handicraft informative and SEO-friendly meta descriptions for your articles quickly and easily.
simplify and summarize your content accurately.
Brainstorming ready-to-use, SEO-friendly variations of blog article ideas to drive more traffic to your blog.
generate descriptive alt text for your images to improve accessibility and SEO without any hassle.
Achieve inspiration for your next content by generating a variety of creative ideas. And more!
Stay ahead of the curve and start using AI to your advantage Ahrefs.
How to Master Website Optimization and Technical SEO
A well-optimized and technically sound website acts as a solid foundation, insulating you from the impact of the merciless core updates that search engines can throw at you.
With increasingly sophisticated search algorithms, seamless user experience, fast load times, and adherence to Core Web Vitals have become critical factors for SEO success.
By mastering technical SEO and keeping your site in top condition, you’re not only providing a seamless user experience, you’re also signaling to search engines that your content is trustworthy and reliable.
This proactive approach helps ensure your site remains visible and valuable amid ever-evolving ranking criteria.
with Ahrefs Site Audit Toolyou can run a thorough SEO audit to uncover technical and on-page SEO issues on your website and find out exactly what’s holding your website back.
Additionally, the platform has recently added some exciting new features to enhance your analytics efforts.
Here are some of the key updates you should know about:
Core Web Vital (CWV) metrics.: Filter your pages by multiple CWV data points while crawling the website. View CrUX and Lighthouse scores, historical changes, and performance of individual metrics in the performance report.
Google Data Studio integration: Create custom reports by combining data from different sources and visualizing it all in the form of reports and dashboards.
Search by HTML code and page text– Easily search for specific items pulled during a crawl, such as Google Analytics IDs or “out of stock” tags.
List of issues for a specific URL: Fixing an issue on a specific URL is streamlined with a dedicated tab that shows all related issues, allowing for complete fixes.
Report links to site audit issues: Navigate issues more effectively with an additional link report tab, which facilitates in-depth link-level analysis. For example, browse and export links related to 404 pages for a complete understanding.
Easy way: Use an SEO plugin to help optimize your content
Ahrefs also released one WordPress SEO plugin to further assist you in your optimization efforts.
With this new plugin, you can automate content audits and see how each article performs for a chosen target keyword.
The tool also provides recommendations on how you can improve the article for better results.
Here are some key capabilities:
Are you ready to get your site in tip-top shape for the coming year? Check out the latest Ahrefs offers today.
How to execute and measure your SEO KPIs more efficiently
Keeping your website up to date with SEO trends is important, but the buck doesn’t stop there.
Staying competitive requires you to also keep an eye on your rival sites, dissect their strategies and adapt yours accordingly.
Success in SEO is not just about visibility; it’s about outdoing your peers.
With Ahrefs, you can use the Site Structure report in Site Explorer to quickly see how a competing website is structured and which parts drive the most organic traffic.
Reassessing the competitive landscape and recalibrating your strategy based on real-time information are the secrets to staying ahead of the curve.
Site structure isn’t the only notable update to the Ahrefs Site Explorer tool. Their general report has also been updated and is worth exploring.
Not only does it load noticeably faster than the previous version, but you get access to the following new features:
New historical chart. Comparison mode. Paid traffic data. Modality year after year. Google algorithm updates. Calendar report. Site structure report.
Start ranking higher and maximizing opportunities with Ahrefs now
In the rapidly evolving SEO landscape, Ahrefs emerges as a strategic ally, providing the tools you need to not only stay afloat, but reach new heights.
From smartly leveraging AI tools to mastering technical SEO and executing it with precision, we’ve looked at the key strategies that will redefine your SEO in 2024 and beyond.
It’s time to embrace change and increase your search performance.
Start your journey to sustained SEO success with Ahrefs’ wide variety of tools and exciting new features.
With its updated usage-based pricing model, you can access the features you need most. Try it today!
Image credits
Featured Image: Image from Ahrefs. Used with permission.
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