Latest Posts (79/573)

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to measure their campaign performance. This article explores three ways to effectively track the performance of your Google Ads lead generation campaigns for local service clients, including: Standard contact form tracking. Phone number tracking. Call assets. We’ll also discuss specific solutions such as landing page optimization, leveraging Google Click ID (GCLID),…

The SEO issue of using a 404 versus a 410 error status code for pages not found is one that has been around for the past two decades. And now Google’s John Mueller responded to another question about it by saying that the difference between the two is so minimal that it doesn’t matter. He said in a Reddit thread, “It doesn’t matter. The difference in processing 404 vs 410 is so minimal that I…

In this article, I will highlight the surprisingly many ways the MPPA program has contributed to the advancement of my career in digital marketing and search engine optimization (SEO). I graduated with my MPPA degree from Cal Lutheran in 2021. Shortly after that I moved to Norway. After working for years in digital marketing in the US, I got a marketing position in Oslo, which required a master’s degree. Later I established an SEO office…

Google has announced improvements to its Interaction to Next Paint (INP) metric for websites using popular consent management platforms (CMPs). Google made this possible by working directly with platforms like OneTrust, Complianz and Axeptio. Barry Pollard, a member of the Chrome User Experience Report (CrUX) team, announced the initiative in a recent publication in the CrUX ad group. Pollard said: “The Google team has been working with various consent management platforms, including OneTrust, Complianz, and…

Meta-advertisers claim that the cost of running campaigns across their platforms has increased due to ongoing issues with their algorithm. Brands report that sales and return on ad spend have plummeted, while cost per click and cost per 1,000 impressions have tripled in recent months, with no explanation from Meta. Why we care If the reported ongoing algorithm issues continue to affect ad performance, marketers will need to take steps to cut costs by exploring…

A recent discussion on the r/SEO Reddit forum provided insight from Google Search Advocate John Mueller regarding website penalties and the use of HTTP status codes. Mueller addressed questions raised by a website owner who had previously used AI to generate content for his video game guide website. After removing approximately 200 AI-generated pages due to concerns, the owner asked for advice on recovery. The conversation led to a discussion about the nuances of HTTP…

In the ever-evolving digital landscape of 2024, SEO remains a cornerstone of digital marketing strategies. However, for many small and medium-sized businesses, the cost of effective SEO services can be a major obstacle. However, search engine optimization has never been more critical, as online visibility directly correlates to increased traffic, leads and sales. This blog post aims to demystify the belief that high-quality SEO must come at a high price. We have selected a list…

Google’s product data specification requirements ensure that all product data submitted to Merchant Center is formatted correctly to optimize the success of both Shopping ads and organic Shopping listings. Every year, the search giant updates these specifications in an effort to improve shopping on its platform. Updates for 2024 have now been announced, and below is a summary of all the changes you should be aware of. The following changes took effect on April 9,…

Under fire in Washington, DC, TikTok may be on the wane, but with one billion monthly users, it’s far from out. For those looking to increase their chances of getting a target audience (aka more fans), here’s a guide to TikTok Search Engine Optimization (SEO). for Janelle Borg from amplify yourself With over a billion monthly active users, TikTok has become, without a doubt, THE social media platform. What many people don’t know, however, is…

What if you could get your ads in front of your ideal customers for a fraction of the price? LinkedIn Ads is known for its high costs compared to other platforms. However, there is a way to target a B2B audience similar to Meta, where advertising costs are significantly lower. But that assumes two things are true: You’ve got the basics in place: a great offer and landing page backed by audience research, a simple…