Under fire in Washington, DC, TikTok may be on the wane, but with one billion monthly users, it’s far from out. For those looking to increase their chances of getting a target audience (aka more fans), here’s a guide to TikTok Search Engine Optimization (SEO).
for Janelle Borg from amplify yourself
With over a billion monthly active users, TikTok has become, without a doubt, THE social media platform. What many people don’t know, however, is that TikTok has quickly become a bona fide search engine 10 percent of Gen Zers worldwide trust TikTok more than Google for their search queries. So how can artists and musicians like you take advantage of TikTok’s search capabilities? This is where TikTok SEO comes in.
What is TikTok SEO?
TikTok SEO (search engine optimization) is a way to take your content to the next level, so you increase the chances of your target audience seeing it. By treating TikTok like a search engine, you increase the chances of your content appearing on TikTok’s For You page, TikTok search, and Google as well. TikTok’s algorithm shows users more of what they like, so having your content categorized correctly ensures that you’re on the road to TikTok success.
For example, if a user likes rap music, TikTok’s algorithm automatically recommends similar videos on its For You page. This recommendation system is precisely why your well-categorized content is important. So how can you optimize your TikTok SEO?
5 ways to nail down your TikTok SEO strategy
Do some TikTok SEO keyword research
First, it’s important to do your research before creating a video or writing a caption. You can start by doing a quick search on TikTok to see what’s trending and what other musicians are doing. See what hashtags they use, what topics they mention, and what kind of content they post. You can also use Tik Tokthe SEO tool itself, Keyword Insights. Using this tool, you can see what’s trending, find relevant keywords, and track the popularity of certain keywords.
Add keywords to your content
Keywords should be a crucial part of any SEO strategy, including your TikTok SEO strategy. In addition to placing them strategically in your captions, include them in your hashtags and on-screen text. On-screen text or captions not only help with accessibility, but also give TikTok’s algorithm a clearer idea of what your video is about. And if you’re filming and uploading a talking video, be sure to include these keywords in your script.
So what’s the catch? All this must be attractive. Adding keywords without a purpose can do more harm than good. So, make sure you place your keywords in a way that makes sense so that your video still contains a narrative that captures your audience’s attention.
Use Creator Search Insights
Creator search statistics is an in-app tool that lets you see which keywords are currently trending. It is safe to say that this is a very useful TikTok SEO tool as it can help you create content that revolves around trending keywords.
Simply type “creator search stats” into the TikTok search bar. Creator Search Insights then shows you trending topics that can be sorted by category (eg fashion, gaming, etc.) or “for you” (related to the content you create). Additionally, you can also search for “content niche” topics, which are topics or categories that are in demand, but don’t appear in many videos.
Creator Search Insights is a clear indication that the TikTok team is focusing on the search capabilities of the platform and is focusing on it. Get the most out of it by leveraging creator search statistics and creating content that is relevant to people’s search queries.
Alana Bonilla on 04/10/2024 in DIY | Permalink | Comments (0)
[ad_2]
Source link
