In this article, I will highlight the surprisingly many ways the MPPA program has contributed to the advancement of my career in digital marketing and search engine optimization (SEO). I graduated with my MPPA degree from Cal Lutheran in 2021. Shortly after that I moved to Norway. After working for years in digital marketing in the US, I got a marketing position in Oslo, which required a master’s degree. Later I established an SEO office in Oslo.
Many have wondered why a digital marketer would pursue a degree in public policy. Upon reflection, I can think of countless ways this program has helped me become a better salesperson and a more well-rounded and informed professional.
Global perspective
The SEO office currently serves clients in multiple countries across three continents. For technical and design support, we often collaborate with international freelancers. In essence, the global perspective I gained not only from the MPPA program, but also through studying abroad has helped me a lot in doing business in an international environment. This perspective has proven invaluable in understanding cultural nuances, understanding diverse audiences, and navigating the complexities of the global marketplace.
Abilities
I acquired a large number of skills during my time at Cal Lutheran. In particular, my research, analysis, communication and advocacy skills witnessed significant improvement. These skills are not only convenient, but also necessary for a career in digital marketing and SEO. Analytical competence, for example, is crucial when dissecting search data, investigating algorithm changes, conducting keyword research, and presenting results to clients.
Advocacy projects were integral components of several courses, and contributed significantly to my growth as a marketer. They provided valuable lessons about tailoring messages to various audiences and the ability to effectively market or advocate for any product or company.
In addition, the skills acquired through the process of writing academic papers have substantially improved my experience in content marketing. Blog articles, for example, often play a key role in SEO. Given recent updates to search engine algorithms, there is an increased focus on valuable and well-crafted written content.
Upon reflection, the MPPA program has emerged as a cornerstone in my professional journey in digital marketing. The diversity of skills acquired, ranging from ethical considerations to understanding how public policy influences business, has not only broadened my horizons. It has also been instrumental in making me a more skilled entrepreneur, digital marketer and SEO specialist.
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