Latest Posts (80/573)

In the field of SEO (Search Engine Optimization), backlinks play a crucial role in determining a website’s ranking on search engine results pages (SERPs). Medium, being a popular platform for publishing articles and content, raises questions about the nature of links on their platform, whether they are nofollow or dofollow, and how they affect SEO. Let’s dive deeper into this topic to understand the importance of nofollow and dofollow links on Medium and their SEO…

If you’re a brick-and-mortar advertiser, it’s more important than ever to claim and advertise your business on Google Maps. However, figuring out the code for how to serve and control Google Maps ads can feel like a moving target in recent months. With changes to top performance goals, Google Business Profile (GBP) guidelines, and the way people search for places, a lot is happening in Maps. However, you can successfully get your business Maps presence…

WordPress announced the 6.5.2 maintenance and security update that fixes a cross-store scripting vulnerability and fixes more than a dozen bugs in the core and blog editor. The same vulnerability affects both WordPress core and the Gutenberg plugin. Cross Site Scripting (XSS) An XSS vulnerability was discovered in WordPress that could allow an attacker to inject scripts into a website that then attack site visitors to those pages. There are three types of XSS vulnerabilities,…

Discover effective SEO strategies from countless leading industry experts New York, NY–(Newsfile Corp. – April 9, 2024) – Ross Kernez, founder of SEO Meetup, has officially announced an SEO conference on April 18-19, 2024. The event at two days in New York, NY, home of SEO Meetup, will feature over 16 speakers sharing their insights into the marketing industry and how to implement change to grow any digital marketing business. The event will focus on…

Discover effective SEO strategies from countless leading industry experts New York, NY–(Newsfile Corp. – April 9, 2024) – Ross Kernez, founder of SEO Meetup, has officially announced an SEO conference on April 18-19, 2024. The event at two days in New York, NY, home of SEO Meetup, will feature over 16 speakers sharing their insights into the marketing industry and how to implement change to grow any digital marketing business. The event will focus on…

Kersa Haughey is Director of Marketing + Business Development at INK Communications Co. As you delve into annual planning for the coming year, you’ll want to take a little extra time to update your SEO strategy and the marketing communications activities that feed into and flow from it. The culprit for this growing need is, predictably, Google. Over the past few months, the company has released a series of updates closely tied to the emergence…

Brands are nearly twice as likely to influence American shoppers through advertising on retailer websites than in marketplaces, according to a new study. Research into the digital advertising landscape by digital consulting and software engineering firm Intellias found that: 25% of US shoppers are influenced to buy products that are advertised to them on retailer websites, compared to 13% in marketplaces, 54% of US shoppers would be more likely to buy items advertised to them…

YouTube introduced four new updates for shopping creators, aimed at improving conversions, providing inspiration and offering more options. These updates include: Shopping collections. The affiliate center. Improved tagging. fourth wall Why we care If you’re a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features are worth checking out and possibly implementing into your strategy to improve efficiency. Shopping collections. Creators who participate in YouTube Shopping, including…

from the ai-powered-[adjective]-[top-topic-on-Techdirt]-letters-threat-really-just-[top-topic-on-Techdirt] department This headline is like a Mad Libs version for Techdirt titles. We’ve been covering the issue of copyright trolls for many years. And lately, we’ve been covering the fraudulent uses of generative AI tools. And we’ve absolutely covered some SEO scam stories, where people try to use some scam or the other to influence search results. But here’s a story that has all three. It starts with a Fediverse thread by…

The world’s largest advertising group announced a major partnership with Google that will use Gemini AI to help produce its ads, including: Narration of the ad. Voice over script generation. Creation of product images. The landmark partnership with WPP means Google’s bots could end up creating ads for some of the world’s biggest brands, including the Coca-Cola Company, L’Oréal and Nestlé. Why we care PPC experts have consistently stressed the importance of leveraging AI to…