All posts in SEO News

Here’s a new SEO myth I haven’t heard before… Someone said that using the word “news” in your site name is bad for SEO and Google rankings. Google’s John Mueller said no, it’s fine to use “news” in your site name. This question arose in the background of a Help for Google Webmasters thread where Mike Hardaker of the Mountain Weekly News said he was told, “Can’t I have the word ‘news’ in my site…

Google now displays these short review summaries by placing a tag on the review with one or a few words. Therefore, labels may show “low quality”, “compact”, “light”, “affects well”, etc. I saw this through Khushal Bherwani who posted some examples XI was able to replicate it, so first is my example: Here are more examples: 🆕 Google is testing a one-word review in the top inner section of the product overlay. pic.twitter.com/H4pxDRZMok — Khushal…

In 2022, ChatGPT took the world by storm with its generative AI capabilities. But this was not the beginning of AI. AI has always been a part of search engine optimization (SEO). Google uses AI to inform its algorithms. Marketers use AI to analyze, optimize and create their content. Today, as AI improves rapidly, it is a bigger part of SEO than ever before. Here’s what you need to know about using AI for your…

In the digital age, where online connectivity reigns supreme, businesses are increasingly harnessing the power of digital marketing to reach and engage with their target audiences effectively. At the forefront of this digital revolution are institutions such as the Indian School of Business (ISB), which offers programs such as the Postgraduate Program in Digital Marketing (PCPDM), the Digital Transformation (DT) program and the Digital Marketing Analytics (DMA). ) program. We delve into the field of…

“Google isn’t about blue links. It’s about organizing the world’s information,” according to former Google executive chairman and CEO Eric Schmidt, speaking on CNBC today. Schmidt was asked about the “blue link economy” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new world, AI will provide answers, not a list of websites for people to click through and find the answer for themselves. Why we…

Meta today unveiled new generative AI features to help businesses create more engaging ad content on Facebook and Instagram. The general picture. Meta’s latest update will allow advertisers to automate parts of ad creation using products and brand guidelines to inspire creatives. Why we care Automating the ad creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. Key Updates This update consists of two…

Google indicated that manual actions were reaching web pages that hosted third-party web pages, and according to some, the effects of these manual actions may be showing up in search results. Site Reputation Abuse Manual Actions Google’s SearchLiaison tweeted late on May 6 that Google was enforcing the new site reputation abuse policy with manual actions. Manual actions are when someone at Google inspects a web page to determine if the page violates a spam…

Google Ads has launched Performance Max for Marketplaces. It is designed to help you sell your goods or services in specific markets using Performance Max. Google he wrote“Performance Max for Marketplaces helps you reach more customers and generate more sales for your products through a marketplace. After you connect your Google Ads account to the marketplace, you can create Max Performance campaigns that send buyers to your products” . With this, you don’t need a…

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively affect their job security. This is an insight from the 2024 State of Tech SEO Report, published by digital marketing agency Aira and the Women in Tech SEO community. 64% said they were “not at all” concerned. 36% said they were “somewhat concerned” (30% internal; 33% agency) or “very concerned” (6% internal; 3% agencies). “While these concerns are not without merit, it…

Have you ever clicked on a brand ad and ended up on a website you didn’t expect? This is ad hijacking. And it hurts advertisers and users. Read on to learn how ad hijacking works, the risks involved, and how to protect your brand. What is ad hijacking? Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue from their trademarked keywords. Affiliates do this to trick you into clicking…