Google’s search relations team explores the SEO impact of Web3
In the latest episode of the “Search Off the Record” podcast, Google’s Search Relations team, consisting of John Mueller, Gary Illyes and Martin Splitt, delved into a thought-provoking conversation about the impact of Web3 in SEO. The team provides insights and addresses the ramifications of this technology on SEO practices while acknowledging that Web3 is in its early stages of development. Web3: revolutionizing the Internet landscape Web3 represents an evolution of the Internet, characterized by…
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Test drive Google’s generative search experience
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” test this using the same 30 queries from my March mini-study comparing the best generative AI solutions. These queries were designed to overcome the limits of each platform. In this article, I’ll share some qualitative feedback about SGE and quick findings from my 30-query test. Look for generative experience outside the box Google announced its Search…
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Use of automatically generated resources for ad creation
Many marketers find the task of creating relevant and engaging ad assets daunting. Especially with the move to responsive search ads, it’s easy for headlines to become redundant, with the risk of poor performance. Google recently introduced a beta feature called “auto-created assets for responsive search ads” to combat creative fatigue. How auto-created assets work For starters, auto-created resources are a setting enabled at the campaign level in search campaigns. The setting can be turned…
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We’ve turned Search Engine Land into a chatbot
Introducing the first generative AI chatbot for search marketers: the Search Engine Land ChatBot. Launched today in beta, we’re excited for you to try it out. About the chatbot. Our bot has been trained on the content of Search Engine Land, allowing you to explore, experiment and learn more about search marketing. The chatbot that powers our ChatBot sits on top of OpenAI’s ChatGPT. It’s based on over 20,000 original and curated news articles, guides,…
Read More »The new report details the growth of content
Google has released an update to Search Console, which provides improved content performance information for properties not linked to a Google Analytics account. This new feature includes a “Growing Content” report, which shows the changes in impression and click growth for top-performing content over a specific date range. This report shows the “growth” of content, as determined by an increase in impressions or clicks when comparing data from one period to the next. Google confirms…
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Google is changing its shopping ad policies to improve transparency
Google has updated its Shopping Ads Policy Center and Free Listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google applies its policies. What’s new. Google has clarified the YouTube shopping ad requirements i Discovery Product Ads format requirements to help retailers understand why their ads may not be performing well and how to fix any issues. The policies You can review the Google Shopping Ads Policy…
Read More »When does it make sense?
Today’s economic headwinds make it all the more tempting to try new advertising platforms, explore new “shiny” products, and revisit your original B2B marketing strategy. For conservative or risk-averse marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessment of your readiness for change B2B marketers tend to be conservative when it comes to trying new marketing tactics, and rightfully so. The vast majority of advertising platforms are…
Read More » How Google’s generative search experience compares to ChatGPT, Bard, Bing Chat
I’ve had access to Google’s new Search Generative Experience (SGE) for about a week now. I decided to “formally” test this using the same 30 queries from my March mini-study comparing the best generative AI solutions. These queries were designed to overcome the limits of each platform. In this article, I’ll share some qualitative feedback about SGE and quick findings from my 30-query test. Look for generative experience outside the box Google announced its Search…
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Google Search Console Insights adds your growing content report
Google has updated Google Search Console Insights to show more information about your content even if you don’t have an associated Google Analytics account assigned to that property. Google added a new report called “your growing content” that shows the changes in impression and click growth for your main content during a specific date range. Your growing content report. Here’s a screenshot of that report, as provided by Google Twitter. It shows how much your…
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How to build consumer trust in a world without cookies
Building consumer trust is crucial for marketers. But how do you build that trust in a cookie-less future? This webinar will explore how brands can use choice, control and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies. Learn more by registering and attending “Trust Matters: Building Consumer Trust in a Cookie-Free World”, presented by OneTrust. Click here for more Search Engine Land webinars. Add…
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