Google has updated Google Search Console Insights to show more information about your content even if you don’t have an associated Google Analytics account assigned to that property. Google added a new report called “your growing content” that shows the changes in impression and click growth for your main content during a specific date range.
Your growing content report. Here’s a screenshot of that report, as provided by Google Twitter.
It shows how much your content is “growing” when looking at this data period, compared to the previous data period. Growth can mean an increase in impressions or clicks.
The report is live. I currently see this report showing on sites that don’t have their Google Analytics property associated with their Search Console account, so it appears to be available.
What Google said. Google he wrote“Search Console Insights has received an update for properties that are not associated with Google Analytics. This includes new content performance statistics, such as the most popular and trending content on your site in Search.
associations You can learn more about how to associate your property with Google Search Console Insights this way.
What is Search Console Insights? Search Console Insights is designed specifically for content creators and publishers and “can help them understand how audiences discover content on their site and what resonates with their audience,” according to Google. The Search Console statistics report is based on data from Google Search Console and Google Analytics.
Why we care More reports, more analytics, and more statistics can help you understand how Google Search sees your content. It can also give you more content ideas, ways to understand and sell to your customers, and ideas on how to improve your website.
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