Google has released an update to Search Console, which provides improved content performance information for properties not linked to a Google Analytics account.
This new feature includes a “Growing Content” report, which shows the changes in impression and click growth for top-performing content over a specific date range.
This report shows the “growth” of content, as determined by an increase in impressions or clicks when comparing data from one period to the next.
Google confirms that the new features are enabled and displayed on sites not connected to a Google Analytics property.
The company commented on the update Twittersaying:
“Search Console Insights got an update for properties that aren’t associated with Google Analytics. This includes new insights about content performance, such as the most popular and trending content on your site in Search.”
These updates provide additional reports, analytics, and statistics, which can be crucial to understanding how Google Search interacts with your content.
The new report can provide more content ideas and ways to understand and engage with your customers, ultimately leading to potential improvements to your website.
Understand Google partnerships
An association is a connection between a Search Console property and a property in another Google service.
For example, a Search Console property could be linked to a Google Analytics property, allowing data from the two products to be combined and displayed in Search Console Insights.
Various elements that are not a property of Google Analytics can be associated with Search Console.
For example, you might have an associated Chrome Web Store account, an Android Play Store app, a Play Console developer account, a Google Ads account, or a Google Assistant Actions Console project.
Associations can be created and managed by Search Console property owners. The “Association Settings Page” displays active and pending associations for a site.
Note that when an association is deleted, its history is lost.
In conclusion
This update to Search Console demonstrates Google’s commitment to providing valuable information to all users, regardless of their association with Google Analytics.
With the introduction of this new report, marketers have even more tools to understand and improve the performance of their content on Google Search.
Featured image generated by the author via Midjourney.
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