Google has updated its Shopping Ads Policy Center and Free Listings Policy Center to improve transparency for advertisers and retailers. These updates provide clearer information about how Google applies its policies.
What’s new. Google has clarified the YouTube shopping ad requirements i Discovery Product Ads format requirements to help retailers understand why their ads may not be performing well and how to fix any issues.
The policies You can review the Google Shopping Ads Policy Center hereas well as the free listing policies to better understand how policies are applied.
Why we care These updates are important for advertisers to better understand policy enforcement and optimize their advertising strategies for better return on investment (ROI).
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About the author
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She was previously PPC editor for Search Engine Land (2022-2023), covering paid search, paid social, Google Analytics, and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA, and a penchant for true crime, podcasts, travel, and snacks.
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