A man horrified when someone uses artificial intelligence to redact and repost all of his content, with new errors
“It’s a mistake to make money from it.” AI theft A website has fallen victim to a pernicious new online scheme its authors shamelessly boast is an “SEO attack”, the latest example of how generative AI is being used to accelerate the deterioration of search engines that form the backbone of the Internet. The website in question is Exceljet, a hub for everything you need to know about Microsoft Excel. Its owner David Bruns began…
Read More »5 Guest Posting Tips to Help You Rank Higher in Search Engines
The opinions expressed by the collaborators of Emprenderos are their own. Many entrepreneurs struggle to rank high in search engines despite investing in search engine optimization (SEO). As a result, your website remains buried on the fourth page of Google, where no one will ever find it. This is usually the result of neglecting link building. Backlinks are still a vital ranking factor in 2023, so you need to find a way to acquire them….
Read More »Join a master class on data storytelling
Data storytelling helps marketers present complex information in a relatable and engaging format, which plays an important role in engaging consumers, influencing decisions and building brand loyalty . Join Marigold’s experts for a 20-minute data storytelling masterclass and learn how to increase your conversions using data storytelling. Sign up and attend “Data Storytelling Master Class” presented by Marigold. Click here for more Search Engine Land webinars. Add Search Engine Land to your Google News feed….
Read More »Everything you need to know
Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. Campaigns can include several: Internal departments (eg creative, media, brand, legal). External partners (eg agencies, media, joint marketing). Campaign management software helps keep stakeholders organized. Once the campaign is live, these tools help to: Automate performance data collection Generate insights. Understand the role of campaign management software…
Read More »AdCellerant addresses the state of SEO: Is it alive, dead, or tougher than ever?
AdCellerant makes quality digital marketing accessible to all businesses. DENVER, December 20, 2023 /PRNewswire/ — In the wake of MozCon 2023, the old debate resurfaced: Is SEO on its deathbed? Despite these proclamations, recent findings from eMarketer reveal an impressive 46% increase in CMO investment in SEO this year. Is this a sign of their resilience or just a temporary resurgence? Experienced SEO professionals perceive SEO as an ever-evolving dance with algorithms on different platforms….
Read More »ACCESSWIRE shares 3 brands of SEO metrics you should pay attention to
RALEIGH, NC / ACCESSWIRE / December 20, 2023 / ACCESS WIRE, a leading news service providing regional, national and global news to thousands of customers worldwide, understands that a shared goal among businesses of all sizes and industries is to improve their search engine optimization (SEO) performance . This is because SEO plays such a crucial role in a company’s online success and overall visibility. While there are a number of ways for brands to…
Read More »The Google Ads team is facing major restructuring amid the automation boom
Google is reportedly planning a major overhaul of its 30,000-strong ad sales unit. Sean Downey, who oversees ad sales for major clients in the Americas, announced plans to restructure ad sales teams during a department-wide meeting last week, he said. The information. Downey did not comment on whether the reorganization would include layoffs during the meeting. Why we care This news could be seen as another sign that Google Ads is leaning towards full automation,…
Read More »Search Engine Optimisation: Paytm Billionaire Bets on Young Wealth to Profit Sooner
Paytm plans to revamp its online wealth management services and hire more than 15,000 contract marketers to get more merchants on its network, aiming to reach profitability earlier than expected. Billionaire founder and CEO Vijay Shekhar Sharmais overhauling his suite of money management products to better take advantage of growing wealth among younger users, who are more receptive to the idea of investing online. At the same time, it is orchestrating a drive to increase…
Read More »Google collects and delivers problematic and low-quality search results
Over the past few months or so, there have been many complaints from both the SEO community and the general Internet community about the quality of Google search results. The SEO community has been very vocal on social media and on this blog about the problems they see with Google search quality. A year ago, Danny Sullivan, the Google search link, responded to some criticism from outside the SEO industry. He now spends time responding…
Read More »Google why some sites should use hierarchical site URL structures
Google’s Gary Illyes explained when he thinks it makes sense to use a hierarchical versus flat structure for your website. In short, he said, larger sites could benefit from a hierarchical structure if they want to encourage Google to crawl sections of the site more quickly. Gary said at Google SEO office hours starting December 2023 at Mark 1:35, “for a large site, it’s probably better to have a hierarchical structure.” Why that? He explained,…
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