Google is reportedly planning a major overhaul of its 30,000-strong ad sales unit.
Sean Downey, who oversees ad sales for major clients in the Americas, announced plans to restructure ad sales teams during a department-wide meeting last week, he said. The information.
Downey did not comment on whether the reorganization would include layoffs during the meeting.
Why we care This news could be seen as another sign that Google Ads is leaning towards full automation, which can be a disadvantage for some advertisers, especially those with smaller budgets, as they don’t have the financial resources to monitor and experiment with budget variations and AI resources.
income In October, Google revealed an 11% year-over-year increase in global revenue, reaching $76.7 billion in the third quarter. In particular, advertising revenue increased from $54.5 billion to $59.65 billion, marking the highest total for this category in nine quarters. Given the profitable year the company has had, the possible layoffs may come as a surprise.
why now The news comes as Google continues to invest in AI and machine learning to facilitate increased ad buying by decreasing human involvement. In line with this, Search Engine Land reported today that Google is aiming to improve Google Ads support by further leveraging AI.
What Google says. A Google spokesperson did not immediately respond to our request for comment.
Google’s first mass layoffs. Earlier this year, in January, Google CEO Sundar Pichai announced that the company would let go 12,000 employees and contractors, roughly 5% of its total workforce, in the company’s first round of mass layoffs. In an email to staff, he said:
“I have difficult news to share. We have decided to reduce our workforce by approximately 12,000 positions. We have already sent a separate email to affected US employees. In other countries, this process will take longer due to local laws and practices” .
It’s important to note that Google hasn’t announced layoffs. Currently, the company has only confirmed a restructuring of the ad sales unit.
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