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Many entrepreneurs struggle to rank high in search engines despite investing in search engine optimization (SEO). As a result, your website remains buried on the fourth page of Google, where no one will ever find it.
This is usually the result of neglecting link building. Backlinks are still a vital ranking factor in 2023, so you need to find a way to acquire them.
Enter guest posting – a great way to get backlinks and boost your SEO efforts. That’s why I want to share five guest posting tips to help you rank faster in search engines and improve your online visibility.
Related: 5 Common SEO Mistakes That Are Killing Your Rankings
Why Guest Posting Matters in 2023
In 2023, artificial intelligence (AI) models have revolutionized content creation, making it more accessible than ever. But with tons of content flooding the Internet, a question arises: How do search engines decide which content ranks highest?
Although they use many ranking factors, backlinks are probably the most important.
When two websites have equally great content, the one with higher quality backlinks will rank higher in search engines. This is why you need to develop a good link building strategy that focuses on guest posting.
Here are five tips that can help you master guest posting to start ranking higher in search engines:
1. Choose the right topics
When you are analyzing a website, you should examine what kind of topics they already cover. Many people give presentations that are not relevant to the website, or send generic emails to introduce topics that have been covered thousands of times, with no unique angle. Clearly, this will not get a “yes”.
Instead, you want to dig deeper into the blog section and analyze the existing topics. Use your favorite SEO tool to find out what keywords your website is ranking for. Then compare them to competing websites and identify gaps.
Present a theme designed around a keyword that you don’t rank for, but your competitor does. This will give you a new perspective on a topic of interest, which increases the chances of a positive response.
2. Position yourself as an expert
Website owners receive countless guest post requests and only respond to a few. So if you want to get an answer, you need to position yourself as an expert.
Website owners are looking to provide real value to their readers, so they want to hear the opinions of established experts who have a lot to offer. You can get a positive response by positioning yourself as an expert in your guest post outreach email and explaining how your knowledge and experience is relevant to their business.
To achieve this, you must present yourself, your professional background and the depth of your experience that positions you as an authority. Be clear about the topics you specialize in when contributing as a guest blogger.
Positioning yourself as an expert builds credibility and assures website owners that your knowledge will benefit their audience, increasing your chances of securing an inbound link.
Related: 3 Powerful SEO Techniques That Will Improve Your Website’s Search Engine Ranking
3. Collaborate with other guest bloggers
You usually get one backlink from a single guest post. However, you can collaborate with other guest bloggers to extend the benefits of your guest posts.
That’s how it works.
First, you need to identify and partner with bloggers who are actively engaged in guest posting. When you guest blog for another website, link to your fellow bloggers. In return, they also include a backlink to your website when you guest post.
This symbiotic approach helps secure multiple backlinks from a single guest blog, maximizing your link building efforts.
4. Create a high-quality guest post
After securing a guest post, most people don’t put too much effort into creating it. They write a short article that offers nothing unique compared to hundreds of other posts on the same topic. This approach will only get you ghosted by the website owner because it is clear that your only goal is to acquire a backlink.
With guest posting, it’s all about providing value. That’s why you want to stand out from the crowd by creating high-quality content that offers real value to readers.
Your guest blog content should be long with expert quotes, current facts and engaging images. Think about the type of blog post you want to publish on your website and provide the same quality.
This approach ensures that your guest post leaves a lasting impression on the website owner, helping you build a relationship with them. As a result, they will be more open to future collaborations.
5. Offer something in return
Sometimes website owners won’t be open to guest posting. So you can offer something to sweeten the deal and provide more value than guest posting.
For example, you can offer to share your guest post with thousands of followers on X or other social media platforms. This way, your content gets more clicks, expanding your reach and improving your website’s online presence.
You can also propose a mutually beneficial exchange by offering you a link on their web site. If your website is new and not very authoritative, you can offer to include a backlink to their website in another blog post you have planned for the future. This provides them with quality content and a backlink, which is a win-win for everyone involved.
Related: 5 Link Building Tips to Help You Rank on Page 1
Backlinks are still crucial for SEO in 2023, and the best way to approach link building is to start guest posting.
Guest posting can help you acquire backlinks and build relationships with other websites. To be more successful at guest blogging, you need to choose the right topics, position yourself as an expert, partner with other guest bloggers, create high-quality content, and provide value.
These five tips will help you acquire more backlinks and improve your search engine rankings.
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