Latest Posts (16/573)

Google published a case study showing how using structured data and following best practices improved discoverability and drove more search traffic. The case study was about using structured video data, but the insights shared are applicable to a variety of content types. The new case study is about an Indonesian publisher called Vidio. How CDNs can cause indexing problems One of the interesting points in the case study is about a topic related to how…

New York, NY–(Newsfile Corp. – Jun 4, 2024) – Less than 1% of users click through to the second page of Google search results, making competition for top rankings be intense. DesignRush handpicks the best SEO companies that expertly optimize websites and content to improve companies’ search engine performance. A study by Backlinko reveals that only 0.63% of Google searchers interact with anything from the second page results, highlighting the fierce competition for visibility online….

Recently, the search engine optimization (SEO) community has been rocked by the news of a major leak of internal Google Search documents. In an effort led by industry experts Rand Fishkin and Michael King, SEOs have been analyzing these documents, which offer unprecedented insight into how Google Search might work. Some of these revelations even challenge long-held assumptions based on public statements made by Google representatives over the years. While there is no way to…

Google Ads invites select customers to join its community of advisors, offering a rare opportunity to directly influence your products and services. why does it matter This move signals Google’s push for more customer-centric product development, which may shape the future of digital advertising. Why we care Advertisers have seen many updates to Google products that have seriously lacked effectiveness. Many advertisers request to be part of the discussion before releasing an update. This may…

Image: https://www.getnews.info/wp-content/uploads/2024/06/1717583142.jpeg Top SEO Sydney, a leading SEO agency in Sydney, offers comprehensive SEO services prioritizing accountability, integrity and transparency.Sydney, NSW – 5 June 2024 – Top SEO Sydney, a trusted SEO agency based in Sydney, is proud to announce its commitment to delivering a high return on investment (ROI) through comprehensive SEO Sydney [https://www.topseosydney.com.au/] services. With a focus on accountability, integrity and transparency, Top SEO Sydney helps businesses achieve top rankings on search engine…

Major educational publishers (Cengage, Macmillan Learning, McGraw Hill and Elsevier) have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. why does it matter This case could reshape the way tech giants handle copyright infringement and affect the $8.3 billion US textbook market. Why we care Advertisers will worry about this lawsuit because it goes to the heart of ad integrity and fair competition. If the allegations are true, that…

To date, OpenAI has announced 30 significant deals with tech and media brands, including three last week with Vox Media, The Atlantic and the World Association of Newspapers and News Publishers. Now there’s an easy way to keep track of them all: the List of OpenAI associations from Originality.AI. Why we care These partnerships will undoubtedly lead to greater discovery of OpenAI products: think: featured content and citations (links) in ChatGPT. As we saw in…

At the 20th annual MozCon, Britney Mullerfounder of Data Sci 101, gave an eye-opening presentation on AI and its impact on digital marketing. His session, “The Hidden Side of AI: What Marketers Need to Know,” provided a comprehensive overview of the current and future potential of AI. Muller discussed the ethical considerations, practical applications and limitations of AI, providing valuable guidance for marketers. The emergence of generative AI Muller began by discussing the rise of…

A UK court has ruled that Google must face a 13.6 billion pound ($17 billion) lawsuit alleging it has too much power over the online advertising market. Why we care The case could have far-reaching implications for the digital advertising industry. Will this make advertisers spend less on Google? Driving the news. The Competition Appeal Court in London rejected Google’s attempt to dismiss the case and allowed it to proceed to trial. The lawsuit, filed…

Image: https://www.getnews.info/uploads/755e3d03412ba9474ac83496e6992ad5.png Melbourne, Australia – Orp Media Pty Ltd today announced the launch of Rank Revival [https://rankrevival.com/], a new website and app that offers an always-on content auditing solution for digital marketers. Leveraging AI technology, Rank Revival helps content teams identify pages that are declining in search traffic, provides optimization recommendations, and enables efficient project management. Key features of Rank Revival include: * Content decay analysis that prioritizes pages in need of a refresh based…