Latest Posts (17/573)

At this week’s MozCon industry conference, Rand Fishkin, the former CEO of Moz and founder of SparkToro, shared his thoughts on how SEOs and marketers should adjust strategies based on their interpretation of recent Google API leaks. In a packed session with Dr. Pete Meyers, Fishkin laid out specific ways he believes the leaked information, which has not been verified, could affect best practices. Fishkin strongly believes the leaks contradict Google’s public statements about its…

Please review us Automate your reviews Get more reviews! Automate your reviews with Review Us 3 steps to automate your reviews One Click SEO features a generous commission structure for affiliates on its AI-based review management platform NEW ORLEANS, LOUISIANA, USA, June 5, 2024 /EINPresswire.com/ — One Click SEO, a leader in lead generation and digital marketing, is excited to announce the launch of its affiliate marketing program, designed to provide members with commissions for…

Most Americans spend more time looking for services online today than they did five years ago, and they’re frustrated, according to a new survey. Why we care Search engines are supposed to help people find the information they want or need. This survey indicates that poor search engine results and experiences can fail to help users complete tasks, frustrating them. Search Engine Frustration. Respondents were asked what part of the online service search process they…

Ever feel like the world of paid search is evolving faster than you can keep up with? With constant updates and the push to embrace AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you are not alone. In a dynamic field like paid search, success doesn’t lie in sticking to what worked yesterday, but in adopting a growth mindset. Prospering in PPC is not what…

I’m seeing signs of another intense Google search ranking update and intense ranking volatility yesterday and today, June 4th and 5th. Many of the tools show very intense volatility and there has been an increase in chatter in the SEO community. Previous Google’s recent volatility Here’s the recent Google Search ranking volatility we reported on. The most recent was June 1st, followed by Memorial Day weekend, then we had around May 22nd, May 16th, May…

Google’s annual marketing event, Google Marketing Live 2024, put a lot of emphasis on upcoming AI products and features, especially Search Generative Experience (SGE), which is now called AI Overviews. Ads within AI Overviews are being tested in the US only on queries that it believes the answers generated will be useful to the user, Google said. This will primarily focus on business verticals and roll out to narrower categories such as insurance and fintech…

Ignite Visibility, a highly rated digital marketing and advertising agency based in San Diego, California, has launched a new service offering that will help businesses gain traffic and visibility online by optimizing search engines with artificial intelligence. The new service, called Optimization of generative engines (GEO), is an evolution of traditional SEO services. While SEO is the practice of optimizing websites to rank in search engine results to increase organic traffic, GEO’s services take this…

Search Engine Optimization (SEO) has a significant impact on your website’s position in search engines. An effective SEO strategy can lead to steady increases in search engine rankings and organic web traffic. As search engine algorithms continue to evolve, it can be difficult to implement SEO techniques correctly. In the worst case scenario, these efforts can cause search engines like Google to penalize your website. For best results, a well-designed SEO strategy will increase your…

It’s harder than ever to capture your audience’s attention in an increasingly crowded inbox. With increasing email volumes and declining click-through rates, creating engaging, personalized content that resonates with your audience is more important than ever. This is where the power of CDP-ESP integration comes in. By leveraging the combined power of your customer data platform (CDP) and email service provider (ESP), you can create targeted, high-impact emails that drive results. The upcoming MarTech Webinar,…

If you’re in marketing, you’ve probably heard about the recent Google API documentation leak. On May 27, SEO professional Erfan Azimi exposed more than 2,500 pages of Google’s internal API documentation, providing unprecedented insight into how the search giant’s algorithm works. It’s worth noting that many details of the leak contradict Google’s previous public comments. However, Google has confirmed that these documents come from its internal sources. The key for the travel industry is that…