Major educational publishers (Cengage, Macmillan Learning, McGraw Hill and Elsevier) have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks.
why does it matter This case could reshape the way tech giants handle copyright infringement and affect the $8.3 billion US textbook market.
Why we care Advertisers will worry about this lawsuit because it goes to the heart of ad integrity and fair competition. If the allegations are true, that Google is promoting pirated textbooks while restricting ads for legitimate ones, it suggests that the tech giant may not be providing a level playing field or ensuring brand safety.
Details.
Filed in US District Court, Southern District of New York, Google Accused of Ignoring Thousands of Infringement Notices Pirated eBooks Allegedly Appearing at Top of Search Results Publishers Claim Google Restricts Ads of licensed e-books
By the numbers. Pirated textbooks are often sold at artificially low prices, hurting legitimate sellers.
What they are saying “Google has become a den of thieves for textbook pirates,” said Matt Oppenheim, the publishers’ lawyer. Reuters.
Google has not commented on the lawsuit.
What follows The case (No. 1:24-cv-04274) seeks unspecified monetary damages.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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